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Key Results+386% Increase in Qualified LeadsClient Testimonial “When I started working with them, we asked for three things: leads, leads, and more leads! They delivered on all fronts.” - Kevin Morrissey, Acquirent The ChallengeOur two main goals centered around generating new prospects, and ensuring those prospects are qualified. When CEO Joe Flanagan approached 120/80 for assistance with his company’s marketing goals, he told us he had three objectives in mind: “leads, leads, and more leads.”Acquirent had outsourced their marketing to companies in the past with mixed results – many of these had overpromised on their services, or used measurements that were difficult to understand in terms of value.120/80 recognized that Hubspot Marketing Hub would be the perfect software option for Acquirent, thanks to seamless integration tools and tools that helped deliver results in a way that could be easily communicated to the client.Marketing GoalsGenerate at least 150 leads per monthIncrease opportunity to lead rate by 20%Integrate tech stacks into a clean user interface.Set up workflows and automation through LinkedIn and EmailsUtilize PPC to target new prospective leadsSEO Optimization delivered through weekly blogs and content syndicationThe OutcomeWithin three months Acquirent’s pipeline was full and they saw 386% growth in qualified leads and were already discussing hiring another Sales Rep to take advantage of their pipeline.

<-- Watch the Video To learn more about this case studio or about our services visit BehindtheWork.com