We supported this client’s growth efforts through lead generation via cold email outreach and business development. ChallengeGood flow of organic inbound due to nature of business; however, client wanted a new channel of sustainable long term growth through business developmentAll team members are professionals in their field and therefore organisation lacked expertise in sales development and pipeline managementSolutionIn-depth kick off session to identify client ICP’s and understand best industry verticals and new verticals for opportunityEmail campaigns targeting ~300 senior level executives monthlyHighly personalised copy generated and tested for optimal resultCall follow-ups to ensure low drop offResultsAvg 3-4 highly qualified meetings monthly ROI achieved within 5 monthsEfforts contributed to 30% of overall 2021 growthOptimisation efforts have achieved ~80% Open rates / ~14% Reply rates / ~2% Positive responses

Supported this client’s growth goals by implementing a Google Search campaign to generate demos of the platform. This was aimed to support their entry to UK Market.ChallengeNo Brand Awareness in the UK MarketNeed for a lot of customer educationWebsite not converting into demosLooking to work with more “Entreprise” clientSolutionExtensive keyword researchGoogle Search CampaignLanding Page OptimisationResults ~ $50.00 cost-per-conversion139 Demo Requests in 30 days14 deals closed in same time period

We supported this client’s Growth efforts by implementing Google Ads to generate leads.ChallengeVery Competitive market, need to differenciateLow Brand AwarenessHigh Cost-per-lead based on current Marketing effortsSolutionGoogle Search & Display AdsGoogle Display RetargetingLead Automation using ZapierResults2x new projects closed per month with $34,000 average deal sizeHigh Lead to conversion rateStarting to work with more “Enterprise” clients