Business Development & Lead Gen for SEO Agency
By AMD Digital
Client
Services
Project Description
We supported this client’s growth efforts through lead generation via cold email outreach and business development. ChallengeGood flow of organic inbound due to nature of business; however, client wanted a new channel of sustainable long term growth through business developmentAll team members are professionals in their field and therefore organisation lacked expertise in sales development and pipeline managementSolutionIn-depth kick off session to identify client ICP’s and understand best industry verticals and new verticals for opportunityEmail campaigns targeting ~300 senior level executives monthlyHighly personalised copy generated and tested for optimal resultCall follow-ups to ensure low drop offResultsAvg 3-4 highly qualified meetings monthly ROI achieved within 5 monthsEfforts contributed to 30% of overall 2021 growthOptimisation efforts have achieved ~80% Open rates / ~14% Reply rates / ~2% Positive responses
We supported this client’s growth efforts through lead generation via cold email outreach and business development. ChallengeGood flow of organic inbound due to nature of business; however, client wanted a new channel of sustainable long term growth through business developmentAll team members are professionals in their field and therefore organisation lacked expertise in sales development and pipeline managementSolutionIn-depth kick off session to identify client ICP’s and understand best industry verticals and new verticals for opportunityEmail campaigns targeting ~300 senior level executives monthlyHighly personalised copy generated and tested for optimal resultCall follow-ups to ensure low drop offResultsAvg 3-4 highly qualified meetings monthly ROI achieved within 5 monthsEfforts contributed to 30% of overall 2021 growthOptimisation efforts have achieved ~80% Open rates / ~14% Reply rates / ~2% Positive responses
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