We supported this client’s growth efforts through lead generation via cold email outreach and business development. ChallengeGood flow of organic inbound due to nature of business; however, client wanted a new channel of sustainable long term growth through business developmentAll team members are professionals in their field and therefore organisation lacked expertise in sales development and pipeline managementSolutionIn-depth kick off session to identify client ICP’s and understand best industry verticals and new verticals for opportunityEmail campaigns targeting ~300 senior level executives monthlyHighly personalised copy generated and tested for optimal resultCall follow-ups to ensure low drop offResultsAvg 3-4 highly qualified meetings monthly ROI achieved within 5 monthsEfforts contributed to 30% of overall 2021 growthOptimisation efforts have achieved ~80% Open rates / ~14% Reply rates / ~2% Positive responses

Supported this client’s growth goals by implementing a Google Search campaign to generate demos of the platform. This was aimed to support their entry to UK Market.ChallengeNo Brand Awareness in the UK MarketNeed for a lot of customer educationWebsite not converting into demosLooking to work with more “Entreprise” clientSolutionExtensive keyword researchGoogle Search CampaignLanding Page OptimisationResults ~ $50.00 cost-per-conversion139 Demo Requests in 30 days14 deals closed in same time period

Challenge:Generating Leads for Financial ProductsBrand AwarenessProduct AwarenessHigh Cost to Generate Qualified LeadsSolution: Google Search AdsGoogle RLSA Landing Page With Email Capture Results: $16 / £11.5 Avg. Cost per Lead Through Google AdsOver 8,000 ConversionsQualified Booked Appointments at Significantly Lower Costs25% Average Conversion Rate