45RPM

At a glanceAppian, a low code platform, has experienced tremendous growth over the past several years, but their internal creative team has been focused on the product and supporting day-to-day marketing. So we stepped in to provide a new visual direction that communicates the brand’s attributes of simplicity, speed, and power. What we didBrand refinement - color palette, graphic concept, collateral guidelines, icon set, web guidelines, photography treatment, patterns

At a Glance BinVault came to 45/RPM with a name and a business plan designed to reinvent the storage business in the state of Florida. Our team took that name and idea and built the BinVault brand, designed and developed the website tying it into a backend logistics management application, and built out all of the marketing from PPC campaigns and paid and organic social content to mailers.  What We Did Built the BinVault brand - logo, color palette, typography, vector graphics, photography, and core messaging and positioning Created the digital strategy to launch BinVault using PPC and social media Produced the photography and video content key to digital channels Designed and developed the BinVault website integrating marketing automation, CRM, and the backend e-commerce system Ran digital campaigns to drive traffic to the website and convert users Published content aimed at engaging their target buyer

At A Glance Tax Analysts, an industry leading and non-profit publishiner of tax news and commentary, knew that they needed to re-think and re-do their flagship publication, Tax Notes. 45/RPM worked with the internal technical team to architect, design, and develop an enterprise subscription website used by tax professionals globally. Our approach started by cleaning up the current website and implementing a Drupal frontend that could draw from the existing data sources while we created a plan to support a much stabler and faster technical platform.  What We Did Designed the technical strategy, information atchitecture and user flows to support a multi-stage development lifecycle over a number of years Designed and developed multiple steps of the core subscription website on a Drupal, Al Fresco, and Mark Logic database Architected a subscription platform that improved the delivery of content in every way Migrated over 4 million documents from Lotus Notes to Mark Logic Leveraged microservices to deliver the right, targeted subscription content to paying users in the way that they wanted to read it Integrated backend marketing automation and CRM to keep the user experience consistent Implemented Elastic Search to help users get to the content they wanted faster

At A GlanceA leading Swiss health and wellness producer, Dr.Dünner, wanted to enter the US market and connect with American consumers. 45/RPM localized the brand for the US market, designed and developed a marketing website and Shopify E-commerce store, launched the products on Amazon, and created all of the organic and paid social media content. We also ran the PPC campaigns. What We DidFull service digital marketing that ranged from brand to website design & development and all marketing campaigns Developed cohesive brand identity and marketing strategy - ecompassing the visual brand, core messaging, and the digital strategy to launch in a new market Developed stronger US brand presence by launching the website and Shopify e-commerce site to directly target US consumers Drove sales by getting consumers to the brand on Amazon through PPC, and paid and organic social mediaProduced dynamic video and photography to support the digital strategy and the website and online store