Digital Strategy & Brand
By 45RPM
Client
Tax Analysts
Services
Project Description
At A Glance Tax Analysts, an industry leading and non-profit publishiner of tax news and commentary, knew that they needed to re-think and re-do their flagship publication, Tax Notes. 45/RPM worked with the internal technical team to architect, design, and develop an enterprise subscription website used by tax professionals globally. Our approach started by cleaning up the current website and implementing a Drupal frontend that could draw from the existing data sources while we created a plan to support a much stabler and faster technical platform. What We Did Designed the technical strategy, information atchitecture and user flows to support a multi-stage development lifecycle over a number of years Designed and developed multiple steps of the core subscription website on a Drupal, Al Fresco, and Mark Logic database Architected a subscription platform that improved the delivery of content in every way Migrated over 4 million documents from Lotus Notes to Mark Logic Leveraged microservices to deliver the right, targeted subscription content to paying users in the way that they wanted to read it Integrated backend marketing automation and CRM to keep the user experience consistent Implemented Elastic Search to help users get to the content they wanted faster
At A Glance Tax Analysts, an industry leading and non-profit publishiner of tax news and commentary, knew that they needed to re-think and re-do their flagship publication, Tax Notes. 45/RPM worked with the internal technical team to architect, design, and develop an enterprise subscription website used by tax professionals globally. Our approach started by cleaning up the current website and implementing a Drupal frontend that could draw from the existing data sources while we created a plan to support a much stabler and faster technical platform. What We Did Designed the technical strategy, information atchitecture and user flows to support a multi-stage development lifecycle over a number of years Designed and developed multiple steps of the core subscription website on a Drupal, Al Fresco, and Mark Logic database Architected a subscription platform that improved the delivery of content in every way Migrated over 4 million documents from Lotus Notes to Mark Logic Leveraged microservices to deliver the right, targeted subscription content to paying users in the way that they wanted to read it Integrated backend marketing automation and CRM to keep the user experience consistent Implemented Elastic Search to help users get to the content they wanted faster
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