yellowHEAD

Ginger came to yellowHEAD having already achieved highly impressive SEO success, but looking for a partner to help them put together and execute a strategy to take their SEO to the next level.Ginger operates in an enormous search vertical with millions of monthly searches and, from the outset, we set aggressive goals, including doubling traffic from only organic traffic, while maintaining or improving conversion rates from that traffic.Work with Ginger began with an unpleasant surprise. Within two weeks of taking the on project, GingerSoftware.com received a manual penalty from Google due to a negative SEO ‘attack.’ We worked with the entire Ginger team to remove the penalty and recovered the site in record time. A full case study on the manual penalty was published on Moz.Recovering from the penalty, yellowHEAD began working with Ginger on aggressive content campaigns and sections to attract relevant traffic. We created and built upon multiple areas of Ginger’s website, including a section on grammar rules, a spelling book and multiple online tools relevant to the company’s offering. These sections allowed us to begin targeting thousands of new keywords and, thanks to the quality of the content and the brand, these sections began to attract large numbers of natural links as well.In addition, as Ginger began to promote their keyboard more aggressively, we worked with them on mobile optimization of their website and mobile conversion optimization. Based on yellowHEAD’s guidelines, Ginger put together and tested multiple designs to find better conversion rates. Within one year, yellowHEAD increased monthly new users from organic traffic to GingerSoftware.com by over 130%.

Gold Fish, a long-time partner of yellowHEAD, wanted fresh creatives that performed well. Our UA team strategized a plan to meet Gold Fish’s KPIs.By utilizing Alison, our creative analysis technology, and working closely with yellowSTUDIO, they produced new, data-based creatives and rejuvenated existing creatives that were facing fatigue, resulting in greater performance than the account averages.Performance improved for the Jade Monkey creative on Android by the following metrics:101% increase in ROI D7106% increase in ARPPU101% incrase in FTD D7The team continues to reach further success with more data-based videos.https://www.yellowheadinc.com/success/alison-gold-fish-data/

The ChallengeBagelcode approached yellowHEAD with the desire to receive 5 new videos on a monthly basis in order to constantly update their campaigns. They were looking for fresh, new creatives that both brought out the app’s features and room themes, and highlighted unique selling points.Our ApproachBagelcode shared their knowledge of their game and what their audience likes best. yellowHEAD’s creative team – yellowSTUDIO – cracked open some books and began doing some research (disclaimer: no actual books were involved during this process).The team conducted thorough research in order to understand the latest trends of the industry as well as the app itself. This information really helped them narrow down the focus of the creatives.Based on the combined intel of audience interests mixed with the industry’s latest trends, yellowSTUDIO was able to create a series of high-quality, original ideas. Over the course of 3 months, they produced 15 creatives and achieved great results.The creative studio explored different concepts that utilized the aforementioned trends and produced creatives that highlighted different features of the game. With yellowHEAD’s great attention to performance, the team was able to meet and exceed Bagelcode’s expectations and provide them with what they were looking for – fresh creatives that are executed at the highest level and bring results!

The ChallengeTogether, the two companies aimed to achieve more installs with higher-quality users, while maintaining good retention.Our ApproachyellowHEAD’s ASO experts put together a series of A/B tests in order to maximize conversion and bring in users that will continue to use the app after installing it. They began running tests on screenshots and the short description, producing variations one after another.Within several weeks of testing, yellowHEAD & Celsius achieved several back-to-back winning tests.Test 1The team removed the CTA in the first screenshot to place an emphasis on the Celsius brand and changed the messaging in the second screenshot. As the first two screenshots are the ones the user will see at the impression stage of the user journey, they are an important place to add the strongest USPs.Test 2The second test focused on different USPs. The control, “Unbank yourself”, was challenged by two more variants: “Most trusted crypto wallet” and “No fees. No lockups.”While both of these variants outperformed the control, “Most trusted crypto wallet” had stronger results.Test 3The team also tested their Short Description, “Are you a HODLer interested in a crypto loan and a crypto wallet? Install now!” against two new Short Descriptions. One was more CTA-oriented, “HODLer? Hold, borrow and BUY crypto at the BEST rates with the top crypto wallet”, while the other demonstrated the app’s capabilities, “HODLer? Use Celsius crypto wallet to hold, borrow & buy crypto at the best rates.”. Out of the three, the latter was the clear winner.