WonderWild

We’ve been working with our talented friends Blackhawk Digital Marketing, based in Austin, for a couple of years. So when the time was right for them to invest in a rebrand, we were happy to help them get underneath their current brand and business to truly define and express what makes them special. After a few years of being in business, they were ready to take their full brand identity to the next level. We worked through brand strategy together, better defining their personality, purpose, and position in the marketplace, along with their tone of voice and some key messaging. From there we developed a robust brand identity design system, including logos, colors, fonts, and secondary design elements. This gave them a flexible yet robust design framework they can grow with for years to come. We then helped them express their refreshed brand in a variety of materials, both print, and digital. This included web design, brand values posters, company merch/swag, business cards, and social media ads and templates.

Brester is a construction company who hired WonderWild to refresh and reimagine their online presence and identity.We worked with them to create a new sitemap and structure for their website, wrote compelling copy for their primary pages and created a custom design and developed website, built in Wordpress. Overall, the new website is clean and progressive, enabling them to stand out from the competition and put their best foot forward in the marketplace, allowing them to attract top talent and be perceived as a warm, friendly and truly unique business and brand.

When a storm is approaching, cows turn and run. Buffaloes stand and face the storm. Buffalo Status is a novel brand that’s focused on helping others overcome their fears, face their storms and develop self-confidence and an unyielding spirit of perseverance in life. We worked with them to create a flexible and dynamic brand identity that included a primary logo, secondary logo badge, and a full brand style guide to give them a design framework that is unique and compelling. Creating a sense of toughness and durability, yet still warm and accessible, was important in creating the right mood for first impressions. The brand identity has given them a compelling visual that creates momentum and influences the development of future products and services. Most of all, it makes you feel something and draws you in, wanting to know more and be a part of a unique brand experience.

“Plan well, live confidently.” This is one of the things that sets CalmWater Financial Group apart and helps them create differentiation in the market. After decades of successful experience in the financial planning space, we partnered with their team to help them reimagine their brand and bring it up-to-date, ensuring they remain fresh and relevant for today’s consumers. Our work included a thorough brand strategy in which we helped them create clarity and alignment around who they are and what makes them truly unique. We then developed a robust brand identity that gives them a visual and verbal platform to ensure they initiate the right story and make the right impression in any context or medium. This included key messaging, tagline, copywriting, colors, fonts, patterns, etc. From their we helped manifest their new brand into all sorts of marketing collateral, including a newly designed and developed custom website. They now have a compelling, cohesive brand that rallied their team internally and helped create excitement about what makes CalmWater truly special.