WFMA agency

Content strategyA global beauty brand tasked us with delivering a content strategy and tools for creating content that converts in a current digital landscape of rapidly changing consumer needs and behaviour.ApproachWe based the strategy on analytical insights to inform content creation and distribution that will bring a measurable business impact. We outlined a multi-channel content strategy that covers challenges and opportunities in the current market, audience groups and content maps to help create content that motivates the brand’s audience and increases the brand sentiment.Results after 3 monthsThe content strategy helped to maximise the return on investment (ROI) in both organic and paid channel communications within three months from the start of implementation.+45% Website traffic increase YoY+32% Ecommerce conversion rate increase YoY+103% Ecommerce revenue increase YoYSocial+88% Conversion rate increase YoY+1,733% Channel revenue increase YoY+361% Traffic increase YoYOrganic Search+42% Increase in Organic Search traffic increase YoY+24% Increase in organic search channel conversion rate+120% Increase in channel revenueResults after 6 monthsHalf a year later, strong growth continued with inbound channels bringing an increase in both traffic and conversions on the website.Organic Search traffic increased by 74% YoY while channel conversion increased by +20%, delivering a +110% increase in transactions and a +205% increase in revenue.Social traffic increased by 594% YoY, while channel conversion increased by +174%, delivering a 1,800% increase in transactions and a +5,239% increase in revenue.Interested in discussing your content strategy? Let’s chat!

Our client, NO MORE accessories, is madly obsessed with fusing high-quality materials to create jewellery that makes a real personality stand out.We presented NO MORE accessories with a digital marketing strategy concentrating on SEO and email marketing as well as optimizing NO MORE eCommerce website. We concentrated on achieving a strong return on investment by improving customer loyalty via email, visibility in organic search results and regular eCommerce updates.  SEOAfter performing a NO MORE accessories website and competitor analysis, we identified keyword opportunities, focused on improving keyword targeting and page value through a number of techniques. The initial work is supported by an ongoing content strategy, regular analysis and keyword opportunity identification.SEO Results after 9 months of working together: +472% Increase in Organic Search revenue+181% Increase in Organic Search conversion rate+85% Increase in Organic Search traffic Email marketingWe used email marketing as a tool to introduce NO MORE brand to new subscribers and constantly engage customers with useful, beautiful content maintaining consistency in communication. We came up with an email marketing strategy that communicates to customers at different buying stages resulting in improved engagement with the brand. Email soon became the strongest converting marketing channel for the brand while email traffic increased by +688%. EcommerceWe took over the regular maintenance of  NO MORE accessories eCommerce by executing and managing monthly landing page changes highlighting new releases, offers and events as well as fixing urgent issues and changing page layouts to optimise and refresh the look of the website.Results: +17% Increase in average session duration+149% Increase in conversion rate

BrandSince 1962, Madame Maria Galland has remained a revolutionary presence in the world of skincare.GoalMaria Galland tasked us with digital transformation and empowering the brand by taking an omnichannel approach to marketing. We wanted to form a long-term digital strategy to strengthen brand awareness, partnerships and online sales.ApproachWe started the process with a thorough audit of the e-commerce store, as well as a full digital marketing analysis. These insights were used to form an integrated digital strategy for e-commerce optimisation, blog creation guidelines, automated email marketing and social posting strategies, as well as a display advertising plan.Email marketingWe used email marketing as a tool to build trust and form a deeper brand connection with both B2B and B2C customers, as well as increase profitability, customer return rate and brand loyalty. We revised the service email flows to ensure all customer service touchpoints are aligned with the brand image and deliver added value to the customer. By segmenting and cleaning email databases, we increased the relevance and deliverability of email marketing campaigns. This in turn resulted in +224% returning customer revenue (YoY) in the first month alone.Display advertisingWe used Dynamic Display Retargeting to encourage repeat purchases with existing audiences and we increased brand awareness by using video and banner ads for lookalike and interest-based audiences. Creative, format and audience testing is ongoing for campaigns as we continue zooming in on what works best for the Maria Galland customer.ResultsThrough the first quarter alone, the brand performance increased dramatically. The site saw a revenue increase of 118%, while transactions were up by 109% and conversion was up by 108%.

Client Tiny Riot is a small British collective working in mixed media to create Limited Edition artwork, screen, lithographic and giclee prints. Tiny Riot’s print collections draw inspiration from music icons, artists and classic cartoon characters. Collaborating with the best in the business, Tiny Riot has been working with Harvey Lloyd Screens since its inception. All of their screen prints are printed using Harvey Lloyd hand-pulled silk screens, ensuring the vibrancy of colour. ObjectivesTiny Riot approached WFMA to develop their email automation strategy, improve the CRM and ultimately increase the revenue from Klaviyo. We knew Tiny Riot had so much to offer, and so we set some ambitious targets to achieve together, setting up an email strategy for various customer lifecycle stages as well as auditing their email account and properly segmenting and organising the audience. ApproachStarting with the brand’s email performance and audience review, we developed a tailored email strategy focusing on audience segmentation, automated email flows, email campaign planning and A/B testing.We set Tiny Riot up with automated emails for customers at all buying stages, from discovery to post-purchase as well as encouraged product reviews using Judge Me Reviews x Klaviyo integration.We helped Tiny Riot prepare their Black Friday and Christmas campaigns and created holiday-themed automation flows to maximise the sale on the email channel. Black Friday edition Welcome flow alone delivered 13% of all Q4 email flow revenue reaching an open rate of 68%, 17% click-through and 9% conversion rate. Results +135% Email Revenue+127% Increase in email flow revenue+155% Increase in email campaign revenue60% Average Email Flow Open Rate10% Average Email Flow Click-through Rate38% Average Email Campaign Open Rate1.5% Average Email Campaign Click-through Rate