WANT Agency Logo

About the company

New York, NY
Founded: 1999
1+ Empl.

WANT Branding is in the business of creating happy clients. We are a nationally recognized, B2B corporate branding agency that creates high performance brands for ambitious companies. Over the past 22 years, we have honed our processes and deliverables to work with extraordinary efficiency and high quality. We are proud of our team who is among the most experienced in the business. At our core is naming – that’s how we started the business, but today we are known for a keen focus on four things: Brand Strategy, Brand Naming, Brand Identity & Brand Research. We call it the brand fundamentals and our clients appreciate that we are not trying to be the ‘whatever you need marketing agency.’ With over 120 reviews from satisfied clients, our success is evident in technology, healthcare, financial services, hospitality, energy, entertainment, private equity and more. We have committed ourselves to a simple cause: creating powerful, distinctive, and memorable brands that outflank the competition, delight customers, and achieve extraordinary business results. Our clients come in different shapes and sizes – from small start-ups to mid-sized businesses to established global brands. What unites the companies we work with is their ambition to succeed, their desire to never stand still, and their need for outstanding results. If you’re a client that wants to partner with an experienced team of global branding experts capable of creating high-performance brands at restless speed, then the team at WANT Branding wants to hear from you. Let’s talk.

WANT Branding is in the business of creating happy clients. We are a nationally recognized, B2B corporate branding agency that creates high performance brands for ambitious companies. Over the past 22 years, we have honed our processes and deliverables to work with extraordinary efficiency and high quality. We are proud of our team who is among the most experienced in the business. At our core is naming – that’s how we started the business, but today we are known for a keen focus on four things: Brand Strategy, Brand Naming, Brand Identity & Brand Research. We call it the brand fundamentals and our clients appreciate that we are not trying to be the ‘whatever you need marketing agency.’ With over 120 reviews from satisfied clients, our success is evident in technology, healthcare, financial services, hospitality, energy, entertainment, private equity and more. We have committed ourselves to a simple cause: creating powerful, distinctive, and memorable brands that outflank the competition, delight customers, and achieve extraordinary business results. Our clients come in different shapes and sizes – from small start-ups to mid-sized businesses to established global brands. What unites the companies we work with is their ambition to succeed, their desire to never stand still, and their need for outstanding results. If you’re a client that wants to partner with an experienced team of global branding experts capable of creating high-performance brands at restless speed, then the team at WANT Branding wants to hear from you. Let’s talk.

WANT Branding is in the business of creating happy clients. We are a nationally recognized, B2B corporate branding agency that creates high performance brands for ambitious companies. Over the past 22 years, we have honed our processes and deliverables to work with extraordinary efficiency and high quality. We are proud of our team who is among the most experienced in the business. At our core is naming – that’s how we started the business, but today we are known for a keen focus on four things: Brand Strategy, Brand Naming, Brand Identity & Brand Research. We call it the brand fundamentals and our clients appreciate that we are not trying to be the ‘whatever you need marketing agency.’ With over 120 reviews from satisfied clients, our success is evident in technology, healthcare, financial services, hospitality, energy, entertainment, private equity and more. We have committed ourselves to a simple cause: creating powerful, distinctive, and memorable brands that outflank the competition, delight customers, and achieve extraordinary business results. Our clients come in different shapes and sizes – from small start-ups to mid-sized businesses to established global brands. What unites the companies we work with is their ambition to succeed, their desire to never stand still, and their need for outstanding results. If you’re a client that wants to partner with an experienced team of global branding experts capable of creating high-performance brands at restless speed, then the team at WANT Branding wants to hear from you. Let’s talk.

Contact WANT

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Services

Branding

Industries

EducationTelecommunicationsOther industriesEnergy & natural resourcesFinancial servicesArts, entertainment & musicBusiness servicesConsumer products & servicesHospitality & leisureMedical

Portfolio

American Petroleum Institute

Services:Brand StrategyBrand IdentityRebranding the American Petroleum Institute to better position for a future of energy transitionRead full case study at:https://wantbranding.com/case-studies/api/

Anheuser Busch's Veza Sur

Services: Brand StrategyBrand NamingCreating a new microbrewery brand in Miami for Anheuser BuschRead full case study at: https://wantbranding.com/case-studies/ab-inbev

Ascertain

Services:Brand StrategyBrand NamingBrand IdentityBrand ResearchRead full case study at:https://wantbranding.com/case-studies/ascertain/

Reviews ( 127 )

Overall rating

4.86

127 Reviews

Expertise

4.86

Accuracy of Cost Estimates

4.62

Value for Money

4.62

Communication

4.86

Accuracy of Timeline

4.85

Revamping Identity for Email-Based Payment Solution

Published: January 22, 2024

The Project

Branding

Completed

Dec 2023 - Jan 2024

25000-50000 USD

anonymous

Anonymous

Creative Director

Financial services

10 - 49 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with WANT Branding for our renaming project was a smooth and efficient experience. Their expertise and dedication to meeting our unique needs were evident throughout the engagement.

Project Description

Our collaboration with the team involved in-depth interviews with all stakeholders to understand priorities and educate them on the naming process. Extensive research on competitors was conducted, leading to a detailed roadmap for the creative process. While focusing on renaming, logo development was also part of their scope.

Pros

WANT Branding’s proactive approach and ability to keep the project on schedule were impressive. They instilled confidence in the end result and managed our expectations effectively.

Cons

No areas for improvement were identified during the process.

Switched from another provider?

yes

Considered other providers?

yes

Revamping the Brand Identity for a Tech Giant

Published: January 18, 2024

The Project

Advertising

Completed

Nov 2023 - Jan 2024

25000-50000 USD

anonymous

Anonymous

Director of Marketing

Confidential

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

In conclusion, partnering with WANT Branding for our brand identity project was a fantastic decision. Their expertise, professionalism, and attention to detail resulted in a top-notch product that exceeded our expectations. I would definitely collaborate with them again in the future.

Project Description

My company partnered with WANT Branding to completely overhaul our brand identity. They started by gathering insights through a detailed questionnaire, then proceeded to create a striking logo and assist us in developing a comprehensive brand identity. They crafted an identity guide that not only defines the visual aspects of our brand but also provides templates for various collateral materials. This guide also outlines the rules for consistent brand deployment, including color schemes and font usage. Additionally, they played a key role in our brand rollout.

Pros

WANT Branding established an effective process that minimized the number of iterations needed and delivered exceptional results within the set budget. Their team was highly responsive and flexible, making project management smooth and efficient. I was impressed by the quality of their work and their extensive experience in the technology sector. Working with them was a pleasant and enjoyable experience.

Cons

I honestly can’t think of any areas where WANT Branding could improve. I was completely satisfied with the entire process and the final outcome.

Switched from another provider?

yes

Considered other providers?

yes

Innovative Naming Solutions for Consulting Services Provider

Published: January 18, 2024

The Project

Branding

Completed

Aug 2023 - Jan 2024

anonymous

Anonymous

Managing Member

Business services

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with WANT was a seamless experience, from their personalized attention to their quick turnaround times. Their ability to capture the essence of our company in a name was impressive, and I highly recommend their services to others looking for effective branding solutions.

Project Description

Their team provided innovative naming solutions for our consulting services company, helping us define our brand identity and reflect it through our chosen name. We collaborated through initial discussions and virtual meetings to align on our goals, resulting in a comprehensive naming presentation.

Pros

WANT’s professionalism and efficiency were key in delivering a brand name that resonated with our target audience, leading to our first customer. Their team was punctual, stayed on budget, and maintained clear communication throughout the project.

Cons

I couldn’t identify any areas for improvement in their naming services. Their performance exceeded my expectations and delivered the results we needed.

Switched from another provider?

yes

Considered other providers?

yes

Revitalizing Branding and Consulting Services Experience

Published: January 14, 2024

The Project

Branding

Completed

Jul 2023 - Jan 2024

anonymous

Anonymous

Chief Workforce Solutions Officer

Confidential

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with WANT was a rewarding experience. Their rebranding efforts attracted new clients and candidates, and the new brand resonated well with our internal and external audiences. Their project management was efficient, keeping us informed and staying within budget. I would highly recommend WANT to any company seeking to enhance their brand.

Project Description

I engaged with WANT for a comprehensive rebranding project, which involved conducting in-depth interviews with our team members, clients, and talent to understand our business and address key issues. They developed a new brand architecture, design, color scheme, and logo, as well as a new name for a future project. Additionally, they worked on our company strategy and positioning for future growth, and helped create a corporate video.

Pros

WANT’s creativity and attention to detail stood out to me. They were dedicated, constantly available, and maintained proactive communication throughout the project. Their ability to understand our market and clients, along with their fresh ideas and branding expertise, made them a standout choice for revitalizing our brand.

Cons

I have no areas of improvement to mention. WANT did an exceptional job in all aspects of the project.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

New York, 110 East 25th Street, 1st Floor

Miami

2980 McFarlane Road, 2nd Floor

Area served

WorldWide

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