Vyway Market & Brand Strategy Agency Logo

Vyway Market & Brand Strategy

About the company

Minneapolis, MN
Founded: 1996
1+ Empl.

Vyway® Market & Brand Strategy accelerates B2B & B2C marketplace traction with high-performance BRANDING, high-impact MARKETING, and high-value CONTENT. We work with you to ignite your business and brand performance — through deeply thoughtful strategic planning and highly inspired creative execution. You’ll advance your marketplace performance through our strategic planning, brand strategy, brand naming, marketing communications, digital marketing, and website creation services. We support your vision with these principles in mind: BRANDING: Creating worthy brand names, trademarks and identities. RESEARCH: Gathering deep and surprising customer insights. STRATEGY: Defining brand strategy, competitive positioning and messaging. VISION: Discovering core purpose, held values and audacious goals. TRACTION: Gaining marketplace differentiation, awareness and loyalty. GROWTH: Achieving marketing and sales integration for business growth. PROMOTION: Executing high-impact marcom and digital campaigns. EQUITY: Building enduring brand presence and brand equity. We guide you through various proprietary methodologies, including our Vision Vantage Voice™ and Passion Performance Profit™ work, giving you the framework for all future decision-making. If you’re ready to accelerate your brand performance, choose Vyway for actionable deliverables and uncompromising quality.

Vyway® Market & Brand Strategy accelerates B2B & B2C marketplace traction with high-performance BRANDING, high-impact MARKETING, and high-value CONTENT. We work with you to ignite your business and brand performance — through deeply thoughtful strategic planning and highly inspired creative execution. You’ll advance your marketplace performance through our strategic planning, brand strategy, brand naming, marketing communications, digital marketing, and website creation services. We support your vision with these principles in mind: BRANDING: Creating worthy brand names, trademarks and identities. RESEARCH: Gathering deep and surprising customer insights. STRATEGY: Defining brand strategy, competitive positioning and messaging. VISION: Discovering core purpose, held values and audacious goals. TRACTION: Gaining marketplace differentiation, awareness and loyalty. GROWTH: Achieving marketing and sales integration for business growth. PROMOTION: Executing high-impact marcom and digital campaigns. EQUITY: Building enduring brand presence and brand equity. We guide you through various proprietary methodologies, including our Vision Vantage Voice™ and Passion Performance Profit™ work, giving you the framework for all future decision-making. If you’re ready to accelerate your brand performance, choose Vyway for actionable deliverables and uncompromising quality.

Vyway® Market & Brand Strategy accelerates B2B & B2C marketplace traction with high-performance BRANDING, high-impact MARKETING, and high-value CONTENT. We work with you to ignite your business and brand performance — through deeply thoughtful strategic planning and highly inspired creative execution. You’ll advance your marketplace performance through our strategic planning, brand strategy, brand naming, marketing communications, digital marketing, and website creation services. We support your vision with these principles in mind: BRANDING: Creating worthy brand names, trademarks and identities. RESEARCH: Gathering deep and surprising customer insights. STRATEGY: Defining brand strategy, competitive positioning and messaging. VISION: Discovering core purpose, held values and audacious goals. TRACTION: Gaining marketplace differentiation, awareness and loyalty. GROWTH: Achieving marketing and sales integration for business growth. PROMOTION: Executing high-impact marcom and digital campaigns. EQUITY: Building enduring brand presence and brand equity. We guide you through various proprietary methodologies, including our Vision Vantage Voice™ and Passion Performance Profit™ work, giving you the framework for all future decision-making. If you’re ready to accelerate your brand performance, choose Vyway for actionable deliverables and uncompromising quality.

Contact Vyway Market & Brand Strategy

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Services

BrandingBusiness ConsultingMarketing StrategyWeb DesignDigital StrategyGraphic DesignLogoMarket Research

Industries

ManufacturingInformation technologyBusiness servicesConsumer products & servicesMedical

Portfolio

Avicenna Print Ad

Double-page spread print ad for medical device component manufacturing client.

Cambek Product Brochure

Logo, identity, imagery, design and layout of a product brochure for a high-end garage door manufacturing client.

Firefly Fundraising Brochure

Concept, copywriting, design and layout for a fundraising brochure for a nonprofit women’s orgnization that supports those newly diagnosed with breast cancer.

FireSummit Brand Packaging

Brand identity packaging system for software application client.

Reviews ( 7 )

Overall rating

5

7 Reviews

Expertise

5

Accuracy of Cost Estimates

4.57

Value for Money

4.57

Communication

5

Accuracy of Timeline

4.86

Revamping Branding Strategy with Vyway Market & Brand Strategy

Published: January 13, 2024

The Project

Branding

Completed

Feb 2023 - Jan 2024

25000-50000 USD

anonymous

Anonymous

Interim CEO

Manufacturing

10 - 49 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Vyway Market & Brand Strategy was a fantastic experience. From strategy development to execution, they guided us through a successful rebranding effort that still resonates with our employees and customers years later.

Project Description

I selected Vyway and Anne Berg based on recommendations for their expertise and ability to seamlessly integrate strategy, branding, and execution within a tight timeline. They led collaborative sessions to define our Vision and Mission, followed by crafting a comprehensive strategy document that guided our rebranding efforts. Vyway played a crucial role in developing our new brand identity, including brand values, value propositions, and key visuals. They also spearheaded the execution of the rebranding, from creating a new company name to designing a new website and marketing materials.

Pros

Vyway Market & Brand Strategy impressed me with their ability to seamlessly transition from strategy to implementation, setting them apart from other agencies. Their flexibility and responsiveness to our needs made them easy to work with. Additionally, they assembled a talented team of contractors for specialized tasks like web development and graphic design.

Cons

Overall, I did not encounter any major drawbacks while working with Vyway Market & Brand Strategy. They were great partners throughout the entire rebranding process.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Branding Strategies for a Leading Management Services Firm

Published: February 26, 2017

The Project

Branding

Completed

Apr 2016 - Feb 2017

anonymous

Anonymous

Co-Founder & CMO

Confidential

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Vyway Market & Brand Strategy’s expertise in branding proved invaluable as they guided us through the naming process, ultimately leading to the selection of our new company name, Seeonic. Their communication methods and attention to detail set the stage for a successful partnership.

Project Description

I sought out Vyway Market & Brand Strategy based on a recommendation from a respected colleague. Their team spearheaded the brainstorming process for our company’s new name, providing a range of suggestions before ultimately landing on the perfect fit. Anne, the Principal at Vyway, was our main point of contact throughout the entire naming process.

Pros

Vyway Market & Brand Strategy’s meticulous branding process led to the successful selection of our company name, Seeonic, along with key brand attributes that have greatly enhanced our marketing efforts. Their seamless communication via email, phone calls, and face-to-face meetings ensured a collaborative and efficient partnership.

Cons

I have no major areas for improvement to note. Vyway’s thorough and rigorous approach to branding left little room for error, resulting in a seamless and successful collaboration.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Laundry Branding with Vyway Market & Brand Strategy

Published: August 1, 2016

The Project

Branding

Completed

Jun 2015 - Jul 2016

25000-50000 USD

anonymous

Anonymous

CEO

Business services

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

4

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

4

Willingness to Refer

10/10

Summary

Overall, working with Vyway Market & Brand Strategy was a game-changer for our laundry business. Their expertise in branding and marketing propelled us forward, and I would not hesitate to collaborate with them again on future projects.

Project Description

I collaborated with Vyway Marketing & Brand Strategy to transform our laundry business’s branding. They guided us through a comprehensive process, from defining our mission and vision to creating a strategic marketing plan and executing integrated marketing communications.

Pros

The team at Vyway was highly responsive, communicative, and effective in delivering quality services tailored to our needs. Their passion for branding was evident in every interaction, and our business saw significant growth as a result.

Cons

I honestly can’t think of any areas for improvement at the moment. Vyway exceeded our expectations in every aspect of the project.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Marketing Strategies for Cutting-Edge Technology

Published: April 8, 2016

The Project

Advertising

Completed

Oct 2014 - Mar 2016

25000-50000 USD

anonymous

Anonymous

President & Owner

Confidential

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Vyway Market & Brand Strategy has been a game-changer for our marketing efforts. Their dedication, expertise, and top-talent team have propelled us towards success in the competitive market. I highly recommend Vyway for any brand or marketing strategy needs.

Project Description

Vyway Market & Brand Strategy played a pivotal role in transforming our brand and marketing efforts. Their expertise guided us through brand creation, brand strategy, and marketing communications, positioning us for a successful national launch. Their deep internal capabilities and top-talent team have been instrumental in our journey.

Pros

Collaborators have implemented a B2C and B2BC strategy with multiple target audiences. The soft-launch work has been incredibly well-received. Vyway Market & Brand Strategy’s brand and marketing campaigns are creating traction, even with strategic partners and key influencer relationships. The depth and breadth of their expertise both internally and externally is most impressive. Vyway exceeds our expectations at every turn. The level of knowledge is impressive. I’m always learning from Vyway.

Cons

Can’t think of anything.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

Minneapolis, 625 Wesley Commons Dr

Area served

WorldWide

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