Unfussy

Although the population is aging rapidly, and despite the fact that senior supportive living communities were traditionally seen as the most secure investment in real estate, monetary interests in these senior living spaces have now taken on increased risk due to exposure during the COVID pandemic; government bodies and health regions considering the benefits of de-privatizing senior living so they can more effectively monitor and control outbreaks; and the fact that more seniors are opting to “age in place…” staying where they are and hiring in home supports in order to stay active and close to recreation, kids, and grandkids.Knowing that Connecting Care functions as senior living community managers and operators, it then became of critical importance to use targeted brand identity, messaging and visuals to combat a growing fear of investment in the very communities that Connecting Care needs in order to exist.As the largest senior living provider in the province, theirs is the business of aging, and the connecting of care “For Better Livelyhoods”… which works to connect the notion of home and community with the idea of making a living and attracting greater financial returns from your investment. A Connecting Care managed and operated community is a better community. A more lively neighbourhood for seniors who want to choose their own adventure and be part of the action. And investing in—or working for—one of these communities is sure to create a better and more exciting livelihood than you could have ever possibly imagined…

Given the fact that tremendous bias against chiropractic care exists throughout the medical profession, and that a large portion of the public are also weary and distrustful of chiropractic for preventative care, it was imperative that CORE Wellness and Chiropractic look to build relationships with both potential patients and local medical practices to educate and inform as to the health and wellness benefits of chiropractic care. Furthermore, regardless of the prevailing stigma and bias against chiropractic care, studies indicate that patients consistently express more satisfaction with chiropractic care than with other forms of treatment.Driving this rebrand initiative, the following questions were proposed:Deep in your core, how would you be moved if you found yourself unbound by the limits of health and wellness? Deep in your core, would you find the nerve to rise to any occasion if there simply were no limits?

In the most spirited and teachable moments… and even in the quietest of moments, life can be as complicated and chaotic as it is beautiful.LOVE, HOWEVER, JUST LIKE A BRAND AS STRONG AS THAT OF DEAR DOG TREATS, SHOULD ALWAYS BE SIMPLE, NATURAL AND HONEST.Free from stress or guilt, both love and brand should nourish and teach and give you food for thought. They should be healthy, tender and desirable. And most importantly, they should be… dear.Yes, Dear Dog Treats pet food is dear, but most importantly, it’s just that – Food… with thought. With no additives or fillers, spices, by-products or unreadable ingredients, these treats are all bite and no bark… just locally-raised, no-nonsense Alberta beef, goat, lamb and chicken – slowly and uniquely smoked to prevent bacteria while retaining full flavour and aroma, protein and nutrition. The end result is truly food with thought, and a healthy and effective treat – whether to train, reward or just to please.

That the animals are in control in Elkford and humanity borrows a bit of space is a drumbeat for another, less literal meaning of ‘Wild At Heart’: those who appreciate Elkford come to the community and to the area to escape the pressures of urban environments. These outdoor enthusiasts seek the serenity, solitude and active lifestyle that is afforded – and affordable – in this community.BLANK SPOTS ON THE MAP TO EXPLORE, OFFER FREEDOM THAT NURTURES THE HUMAN SPIRIT. FOR THOSE WHO ARE PASSIONATE ABOUT ELKFORD, THE END OF THE ROAD IS THE BEGINNING OF A SPIRITUAL AWAKENING INSPIRED BY NATURE’S CATHEDRAL.True to the spirit of the brand, targeted marketing seeks ‘bear-like’ free spirits to invest and visit: top of the food chain, full breadth-of-life experience grazer, aggressive, limitless – a roamer, confident and aggressive.Elkford’s brand implementation – tourism and special event advertising, website, social media, signage, vehicle decals, brochures, tourism videos and employee recruitment – has been sustained, varied, and eclectically creative.