Truly Deeply

Trampoline park brand creation redefines the humble trampolineAn inspiring new urban playground, it’s a free jumping revolution!Truly Deeply creates the name, brand strategy, identity, website, marketing and environmental design for Australia’s first trampoline universe – now a global brand sensation.The brand name, proposition and visual identity clearly communicates the defining product attributes as well as the raw energy and attitude of the brand.

Brand strategy, naming and identity design for new kind of social impact businessEvery so often we come across a project that seems like our destiny to work on. It’s not every day that we get to create a brand with the potential to have a significant and enduring impact on the world, so when we do the sense of responsibility to get it right is enormous.Truly Deeply collaborated with a client project team to create World Vision’s first social enterprise. The team brought a wealth of business experience that weaved perfectly with our hospitality, coffee, and brand experience. Together, we brought to life a vision for businesses and their owners to create communities for good and in so doing, create more profitable and sustainable businesses.Truly Deeply created the brand strategy, brand architecture, brand name, messaging, brand identity and packaging for Change Coffee. The result is a legacy project that we are all extremely proud to share.Change Coffee is a World Vision impact business that’s on a mission to change some of the world’s biggest problems, with one of the world’s smallest, yet favorite daily commodities, coffee. It’s time to make coffee our weapon for the greater good!See the full case study here;https://www.trulydeeply.com.au/work/branding-for-a-new-kind-of-impact-coffee-business/

Brand strategy, naming and identity design for a new residential community in Melbourne’s west. The Ellerton brand draws from its surroundings and the diversity and energy of its people. It’s a celebration of being at the heart of the bold new vision for Melbourne’s west.Offering unprecedented liveability, Ellerton is at the centre of a region that’s set to flourish. A unique fusion of cosmopolitan energy and natural beauty, Ellerton projects an idyllic lifestyle that wants for nothing.The identity deliberately blends a traditional brandmark with a very colourful visual language. The monogram capital ‘E’ is also an ampersand expressing the added features from the development: More now & more to come.This is paired with a vibrant floral visual language based on Australian natives expressed with an ethnically vibrant colourful palette. Creating a visually dynamic and attractive brand that plays on the mix of the key brand tenants of Discover and Celebrate.The name, Ellerton stands out and will stand the test of time. Avoiding naming fads and the overused rural and natural cliches common in the category, the name feels instantly established. Despite being created, Ellerton has quickly become familiar with our audience and helps project a vibrant, dynamic, and desirable address.See the full case study here;https://www.trulydeeply.com.au/work/creating-a-new-aspirational-address-in-melbournes-west/

Creating a new brand and category for Italian street food. With quick service traditionally limited to burgers, chicken, and pizza, Etto is not only another offer, but also reshaping the category and introducing Italian street food to Australians. Truly Deeply partnered with Etto’s founders to help realise a vision, shape the business, and create a thriving brand-led offer. The name ‘Etto’ is inspired by an Italian cooking measure of 100 grams, which is infused into the brand experience with every serving of pasta being a generous interpretation of an ‘Etto’. Every key decision is brand-led. The brand strategy captures and defines the spirit of the brand with the right layers to drive the brand design, store design, and staff recruitment and training programmes.The Etto brand identity captures the spirit of Italy without being cheesy or faking authenticity. There was also the added complexity of maintaining an edge to the design when repeated through multiple store locations. The design strategy provides the edge and freshness for a large-scale retail brand rollout while avoiding the ‘cookie cutter style franchise’ image.See full case study here;https://www.trulydeeply.com.au/work/creating-new-brand-category-italian-street-food/