Problem Statement:No traffic on website - Main Objective (at 250 visit per month)Need to build content engine that can drive the traffic - No Content EngineVisitor to Lead Conversion - Less than 0.01%Lead Qualification Ratio - Less than Industry StandardStrategy:• Create a brand ‘VTT’ in virtual training industry in UK and USA leveraging the personal experience of the Directors• Revamp the website based on SEO and Content best practices• Interlinking on Content Stage Level to divert the traffic from ToFu, MoFu, BoFu• Keyword Selection for Anchor Text (High Intent)• Content Strategy that will solve 2 purposes• Cover the deficit on the website• Increase rankings of search terms• Off-Page SEO and Paid PR on relevant sitesExecution:Carried out in 3 phasesPhase 1: (First 8 months)In this phase our objective was to create the brand in target audience by reaching out to them extensively via Paid marketing channels, promoting a Free Demo on How Virtual training would work to bring users on the websitePhase 2: (6 months)Revamp the website once we had enough traffic and leads to sustain the business model and enhance marketing effortsPhase 3:With traffic, website and social media followers in place, our next step was to increase visit to lead conversion ratio by gating the brochures and creating pillar pages that help users understand the expertise within the team to build the brand trust.Results:Increase in traffic by 1100% in 2 years (from 250 per month to 3000 per month)• Increase in Blog to Services pages traffic by 14%• Increase in Lead Conversion fly 250% (from 3-5 leads per month to 50-55 leads per month)• Form Fill to Sales Qualified Lead conversion ratio at 60%