TransForm Solutions

As a result of the above steps, the customer has been able to:Meet and improve the defined SLA for service response (order processing) time of 10 minutes, which is being maintained consistentlyProvide 24/7 coverage to all user and restaurant service requestsScale efficiently as the business growsGain end-to-end view and control over its user interface, with all data right from initial query and service response to final feedback available instantlyMake informed decisions quicker through better business insights obtained from the above dataDuring 2010-15, a time when the global online food ordering industry grew at a rate of 24%, our customer’s revenues surged 35%. From 150-200 daily orders in the initial period, TransForm now helps them process over 9000 orders a day. Surpassing their own targets, they bring in over 50 new restaurants into their network every quarter and have built a pool of over 4,000 restaurants over the last 5 years.Even in the presence of a number of successful food ordering players in the Australian market for over 8 years now, this company has evolved into one of the fastest-growing start-ups in the country and a market leader in its domain in a short span of 5 years.

The TransForm team stepped in with a methodical approach to streamline the data capture and storage process. Starting with a dedicated two-member team possessing strong research acumen, we helped our customer move from a conventional excel-based information data storage model to a scalable, sophisticated yet simple-to-operate database built using PHP. This database captured and offered insights on more than two million individual data points related to current pricing information with exhaustive data gathering on every plan, offer and bundle from mobile operators. The web-based database prepared and maintained by TransForm today stores data for a total of 300 mobile operators, with regular data upgradation for leading service operators spread across the globe.What began as support for enhancing their mobile database capabilities, soon expanded into capturing data for our customer’s widely circulated “Mobile Promotions Report”, a weekly overview of the promotions and contests offered by all the major mobile operators within an individual country.Since then, TransForm support has doubled in terms of resources. Today, we help our customer thrive in a crowded telecom pricing space and command an edge across three vital areas: mobile pricing, mobile promotions reporting and fixed-line pricing, with a comprehensive coverage of 304 network operators in 85 countries and growing. Our customer’s stakeholders, including operators, regulators, enterprises and consultants, consider the reports, surveys and custom analyses produced by this pricing provider in every region of the globe.

Since keeping track of large crowds is never an easy task, the TransForm team took time to understand the dynamics of the project and analyzed the entire process in real time for one week, with multiple sub-teams working in shifts.TransForm Solutions created custom software to capture log details per camera point, simplified the user interface, and created customizable reports per day or time period.The analysis helped to identify several key areas to be addressed, and TransForm provided the store design and online sales strategy solutions.Over 24,000 products were segregated into five categories and multiple subcategories based on product segmentation and keyword research.The store was built in six weeks.The store was positioned with great care, with the help of constant feedback from the client’s top management.The brand was registered to ten popular home furnishing marketing places.The competitor analysis helped in setting up AdWords and display campaigns across multiple channels.All pages were SEO optimized with proper URL, tags, metatags, title, alt txt and interlinked for achieving the set target.

After detailed discussion and understanding the target market, our marketing team suggested building a complete online yoga store. The products that were already on the store had no demand and people preferred to purchase those well-being stones from traditional retail outlets after consulting an astrologer/ numerologist. On the other hand, there is huge demand for yoga related product in USA. Yoga related products and accessories is a $20 billion industry and has an increasing CAGR of 8% .The other key finding of our research was targeting – women should be the main target customers as 72 percent of Yoga practitioners in USA are females. TransForm designed the online store and crafted a sales strategy for client according to the findings of the analysis and focusing on the areas that needed to be modified.We started building the online store using keywords research. Based on this, we created four collections: clothes, mats, yoga kits, and other accessories.The main focus was on female clothes and mats.The store was positioned with utmost care and the banner image was designed accordingly.Based on keyword research, all the key SEO parameters were written – URL, title, tags, meta tags – to ensure maximum ROIWe registered the brand with 5 popular market placesWe also integrated the store with email marketing & email capture toolOnline chat, SEO manager, Google merchant centre and google analytics were all integrated for better results.