Think Creative Agency

As Australia’s first and oldest charity, The Benevolent Society’s name and brand recognition is long established and of vital importance to its work. Founded to provide assistance to the disabled and disadvantaged, The Benevolent Society has grown to become the largest service provider for the National Disability Insurance Scheme (NDIS) in NSW. To reflect the important leadership role being played by The Benevolent Society, a new accessible brand was needed that was WCG 2.0 compliant.A key priority of the brand refresh was to incorporate the colour palette of the existing brand into a vibrant new brand identity that reflected The Benevolent Society’s personality while showcasing compliance with the accessibility rules that underpin the NDIS scheme. In addition to the updated brand identity, a full suite of collateral including brochures, handbooks, flyers, posters, tent cards, and welcome packs were needed along with PowerPoint presentation templates, newsletters and a variety of internal communications to staff.We developed an exciting, new brand design that incorporated the vivid colours at the heart of The Benevolent Society’s brand identity and captured the warmth and optimism that characterise their work. This theme was then utilised throughout the supporting collateral to create bright, upbeat and appealing designs that fully complied with NDIS accessibility requirements. Think Creative Agency also managed the printing and distribution of all campaign materials.We’re proud to continue working closely with The Benevolent Society as they continue with the business of changing lives.

CommBank Holidays were launching a campaign to offer amazing holiday destinations to the Commonwealth Bank employees. CommBank Holidays Campaign including micro site with data capture tool, email marketing, posters, banners and marketing collateral. The goal was to create awareness, knowledge and curiosity among all Commonwealth bank staff about the upcoming CommBank Holidays web portal containing exclusive travel deals available to Commonwealth Bank staff.Think Creative Agency were commissioned to come up with a fun, fresh look and feel for the website and all the marketing collateral, one designed to encourage people to sign up to the CommBank holidays website. A fabulous image of the island gives an instant “I wish I was there” feel and the bright yellow colors kept it fun and vibrant. The campaign included an easy to navigate microsite with data collection tool, flyers, posters, banners and email campaign with editable templates so the client could update and send whenever they needed to.

MasterCard Advisors, the professional services arm of MasterCard, provides real-time transaction data and proprietary analysis, data-driven consulting, and marketing services solutions to help clients optimize, streamline, and grow their businesses. MasterCard came to us to develop an info-graphic based campaign for CommBank to help promote the  banks’ 7 product offerings. The campaign was to be rolled out in brochures and supplied in PowerPoint as the CommBank team wanted the ability to make changes as required.Working with the CommBank brand guidelines, we developed all the info-graphics and produced 7 Sales Enablement Decks which consisted of a set of 7 info-graphic based flyers and 7 matching PowerPoint presentations, one to accompany each vertical in the CommBank product offering.

Felton Industries is Australia’s leading supplier of premium, aluminium outdoor furniture to schools, councils and industry. Based in country NSW, but with ambitious plans to expand their business through increased market share and penetration, they appointed Think Creative Agency to review their marketing  procedures and develop a program to take their business to the next level.Our first priority was to develop a new look and feel that reflected the brand’s premium positioning and portrayed a bright and contemporary personality. This new brand image was first applied to the new eCommerce website we developed along with eDMs, product catalogues and a full stationary suite followed by a roll out across all touchpoints including digital, social, direct marketing and customer newsletters.Understanding the key drivers among Felton’s market segments was key to achieving their objectives.  As information regarding these markets was largely anecdotal, we undertook two pieces of research to underpin future marketing strategies. This involved a broad survey of market dynamics and a detailed customer survey. The insights gained from these studies provided an invaluable guide for campaign messaging and marketing activities.As well as developing and implementing every aspect of Felton’s marketing communications, Think Creative Agency also manages all digital, SEO and Google AdWords requirements.