SYMVOLT

Symvolt took full control over client’s content marketing campaign and SEO. Areas of responsibility include handling everything from market research, content ideas, keyword and competition analysis, content creation and link acquisition.Symvolt has been running the SEO project for about 8 months now, and up till now the client has experienced a steady traffic growth. The website went from making a few clicks/day to generating 400+ daily clicks now. The conversion rate is a sensitive topic to predict, but we can say it’s in the range of 2-3%. As a result of the SEO efforts the client receives 4-12 new clients for their primary accounting services every month. Organic CAC (Client Aquisition Cost) has descreased by 42% as compared to the Paid Ads channel.

Symvolt controls most of client’s marketing initiatives, such as organic SEO, social media marketing and pay per click services. Symvolt is also in charge of all the content efforts, online blogs, as well as the keywords and competition analysis. "They are great when it comes to finding the right places where we can post content and back-link to our site. They do all these things in a much more optimized and effective way, with a lot more enthusiasm and efforts than our previous digital partner."Symvolt is responsible for building client’s SEO from the ground up. It took Symvolt team about 4 weeks to design a cutting-edge SEO strategy. The most important metric for the client is to know that their phones are now ringing non-stop generating high-quality leads for their business and partnership development teams. A lot of the companies the client worked with in the past didn’t set clear goals, expectations or benchmarks. Symvolt has shown the full extent of the data and have held themselves responsible for all of the marketing activities, success and ROI.

Symvolt started off with a marketing research and competition analysis to understand what was not working in the client’s marketing plan. This provided deailed insights on the level of competition, market opportunities and a volume of new business that the client could possibly get their hands on. Symvolt also conducted a demographic research to create a complete ideal customer profile for the client. The second phase was the keywords research, campaign setup, ad creatives, bid optimization and ongoing campaign management.It’s been almost 7 months now since Symvolt has been in charge of marketing and advertising activities and the client’s sales are up 8% (as compared to the same time frame of 2021).

Becauce the client did not have a dedicated marketing team, SEO was one of the channels that were not taken care of properly.After a detailed website review, market research and competition analysis Symvolt put together a marketing strategy that included content plan for 12 months, on-site optimization was done (title tags, meta descriptions, keyword density, URL optimization, image synchronization, content thin pages etc.). Symvolt is responsible for helping the client rank higher on Google search. Client’s organic traffic grew by 41% in the last 6 months. The quality of traffic has significantly improved, and the level of conversions and requests went up by 6%.As a result of non-stop high-quality backlink acquisition campaign conducted by Symvolt, the overall client’s brand visibility and website authority keeps going up.