Welcoming John Campbell to Lochlea Distillery
By Steadyhand Productions
Client
Lochlea Distillery
Services
Project Description
For this video we were engaged by highly respected marketing agency Spey to create a short video to announce John Campbell as the new production director at the Lochlea Distillery. John Campbell is a very well known and respected figure in the whiskey industry and played a major role in the success of Laphroig whiskey. It is very exciting that he is now part of the Lochlea team and they wanted to make a video to announce the news. The idea Spey had for the reveal was to make two short videos reminiscent of the Question of Sport Mystery Guest rounds where the guest would be filmed without revealing their faces and the panel had to try and guess who it was. We were asked to create two videos, one where John’s face would be revealed at the end which would be used to announce his new role at Lochlea. And a second video where he would remain unseen which would be used the week before the official announcement to keep the audience guessing who the new distiller might be.The videos were widley shared on LinkedIn and Instagram and the news of John Campbell joining the distellery was huge in whiskey circles. Lochlea plan to release their first ever whisky in early 2022, and another one later in the year. An exciting journey is just beginning. We are really pleased with how the video turned out and look forward to working with both Lochlea and Spey in the future.
For this video we were engaged by highly respected marketing agency Spey to create a short video to announce John Campbell as the new production director at the Lochlea Distillery. John Campbell is a very well known and respected figure in the whiskey industry and played a major role in the success of Laphroig whiskey. It is very exciting that he is now part of the Lochlea team and they wanted to make a video to announce the news. The idea Spey had for the reveal was to make two short videos reminiscent of the Question of Sport Mystery Guest rounds where the guest would be filmed without revealing their faces and the panel had to try and guess who it was. We were asked to create two videos, one where John’s face would be revealed at the end which would be used to announce his new role at Lochlea. And a second video where he would remain unseen which would be used the week before the official announcement to keep the audience guessing who the new distiller might be.The videos were widley shared on LinkedIn and Instagram and the news of John Campbell joining the distellery was huge in whiskey circles. Lochlea plan to release their first ever whisky in early 2022, and another one later in the year. An exciting journey is just beginning. We are really pleased with how the video turned out and look forward to working with both Lochlea and Spey in the future.
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