Sprava Agency

Coffee Proffee is an online store with a large assortment of professional equipment for coffee shops, as well as spare parts and accessories for coffee machines and coffee grinders.The main client’s goal is to increase traffic and the number of orders from the site.Our previous SEO audit of the site showed that there are quite a lot of unused tools that need to be implemented on the site in order to increase conversion.What was done?1. The product detailed page has been improved, because it is the main point for making the decision for the customer.2. Technical reworks and usability improvements.3. Collection of search quieries and compiling a semantic core.4. Internal optimization of two language versions has been carried out.5. Visual and technical finishing of landing pages.6. Creating a blog and optimizing articles.Immediately after editing the product detailed page and eliminating technical errors, we got our first results. Positions began to grow, and conversions followed them.General results of our work:● +237.8% users;● bounce rate decreased from 60% to 15%;● the number of viewed website pages doubled;● average session length increased by 12%;● positions: 73% of requests in the TOP-10;● conversion increased almost in 20 times.Thanks to the regular implementation of our recommendations on the site, we have achieved steady progress: traffic increases by 30% every year on average.

Hedonist is an American company producing and selling leather goods. They offer a wide range of accessories made from genuine leather. Every wallet and belt performs the highest quality.Hedonist contacted us to start selling its goods online. The company’s website had an outdated design and unfriendly structure for potential buyers.For this purpose, we’ve decided to develop a new online shop with full functionality and modern design on the Shopify platform and add such marketing tools as SEO, contextual advertising Google Ads, and Facebook/Instagram targeting.Stages of our work:- elaboration of the target audience;- SEO-audit;- updating the site structure;- development of new visualization and accents.The results of our work:- adaptive site with modern design;- brand’s new positioning, focused on the target audience;- visual part matching product content;- well-thought structure of the site for further promotion;- availability of all necessary functions (filters, sorting, promo-notifications);- new ways of communication on the site with potential buyer;- each block on the site brings benefits and leads the user to the purchase;- contemporary design with accents revealed by identifying pain and the needs of the target audience;- improved product cards pages which should increase conversion;- the elements added to the site correspond to brand’s values and goals.We continue our work on the improvement of website visualization. Getting attendance statistics, we know that it is worth improving and the way we can attract even more potential buyers.

Dynamics of organic traffic of the website of the Canadian transport company Paramount Moving  Let us tell you a little about the project. Our client Paramount Moving is a company that provides quality moving services in the Calgary city (and the surrounding area), Alberta, Canada.   The owner of Paramount Moving reached out to us with the goal of increasing site visitors, brand awareness and increasing the number of orders from the site through Organic Search.   Actions taken by our team: - competitor niche analysis, primary SEO and technical site audits; - works on the correction of priority technical errors, verification of the existing analytics system, setting up conversion tracker; - development of a promotion strategy, collection of a semantic core and compilation of the semantic core; - initial optimization of all available pages - metatags, titles, link-building; - creating content plans, writing articles, SEO-optimization and adding new texts; - visual and technical improvement of landing pages.   Due to the organized work of our team and a correctly constructed strategy, we managed to increase organic traffic in 68% already in the first 3 months of work on the project.   We don’t stop and continue improving the site, taking into account all the needs of users and working to improve our results as a whole.

Meet Pegasus pro, a company located in Slovenia. It sells tiles, sanitary engineering, and bathroom furniture.Pegasus Pro has approached us for the technical support of the website and online sales development.What’s been done:- website launch;- Analytics setup;- the site was optimized and brought to Google tops with a wide list of search queries;- Google My Business listing was filled and optimized;- we’ve added export file generation option for working with other platforms;- launched Google Ads;- improved website’s snippets in Google search results (added rating and FAQ).Important notice! Everyone knows what happened in March 2020 (yeah, right, it’s PANDEMIC). The business was all-equipped as online sales were built and channels attracting customers worked.P.S. In two years of work on the Slovenian website after its successful launch, our client opened the same project in Croatia, offline stores in Ljubljana and Zagreb. And we’re currently working on the online store for these regions.