SLT Consulting

The ObjectiveAs 2020 was coming to a close, Betsy & Adam came to us with a 10k budget, a 3-month timeline, and a challenge for Q1 of 2021….The brand’s tagline “Find the perfect dress for your special occasion” had served it well in previous years, but 2020 hit different. With in-person celebrations canceled indefinitely & mall traffic significantly down, sales were dwindling - and COVID wasn’t looking to let America (and celebrations) get back to normality anytime soon: “we need to increase web sessions, sales, basket value, everything needs to go up and quick…we need a strategy please!”Prom & wedding seasons are everything to high-schoolers, brides-to-be, their families, and to Betsy & Adam’s bottom line. They are the occasions where you simply need to wear that dress. Prior to 2021, revenue was reliant on sales generated through retailers via in-store traffic, but with the sustained impact of COVID, the accompanying mall closures, minimized foot traffic, and cancellation of proms and weddings, the 2021 outlook was glum - to say the least What does prom look like this year? Do I even need a beautiful dress this Spring? Are we celebrating anything anymore?! The StrategyWe expanded our sales strategy to include direct-to-consumer sales in the channel mix by enabling e-commerce on the Betsy & Adams website.We needed to challenge the feeling that celebrations were over, and that “dress-up” was on hold for 2021 – so our messaging centered around celebrating any occasion, for any reason, as every day is a reason to celebrate.We leveraged engagement data across our client’s core social channels to implement a mixed channel approach to Pinterest, Instagram, and Facebook for discovery, inspiration, and purchase. We needed to fully capitalize on all traffic generated by ensuring that our Marketing Automation & CRM was firing on all cylinders.The Results*Web Sessions: +74%Email subscribers: +100%Average Order Value: +36%Purchases: + 109%*Vs. Previous Quarter

Services: Paid Social, Paid SearchEstablished over 30 years ago by Robert Alewine, Alewine Pottery is a family-owned pottery studio and boutique nestled in the idyllic Smoky Mountains of Tennessee.The family entrusted SLTC to help the brand grow in the eCommerce space via paid search and social ads. Their primary goals include driving traffic to both their website and the shop, expanding their audience demographics, and competing with larger pottery brands for search engine placement.Results715.7% Average Return on Ad Spend183% Increase in Website Traffic345% Increase in Revenue

Services: Paid Media • SMS Marketing • Email MarketingBetsy & Adam has been one of the largest makers of formal wear in the United States for over 25 years.Designed in NYC and inspired by its vibrant nightlife, social galas, and fashion runway shows, Betsy & Adam creates dresses that fit, flare, and sculpt for amazing entrances, stunning pictures, and memories that last. We partnered with Betsy & Adam to grow their direct-to-consumer sales with targeted ads on Facebook and Instagram, SMS, and email marketing campaigns.Results+360% increase in revenue YoY7.6X ROAS8,809 total orders

After operating a successful salon for 10 years, Clean Beauty Lab wanted to expand their business to an e-commerce model, to reach a broader audience by selling luxury haircare products online nationally. SLTC provided a suite of services to acheive their goals including: Website Design & Development, Lead Generation, Paid Social Campaign Creation & Monitoring, Organic Social Media Content, Email MarketingOur efforts directly contributed to amazing results in 3 months:LEAD GENERATION+ 500% Client Leads SOCIAL ROI+ 11.7k Instagram Followers