Skief Labs

OverivewWeClickEat by Simplo Corp designs and produces eco-friendly substitutions for single-use plastic in the food-market industry. Our team was brought in to help with their growth marketing efforts to find rapidly new clients and distributors in the US. The project started by creating a list of possible clients that we can target with our email campaigns. We also worked closely with the client in creating the strategy for the very first campaign.Workflow Summary:Defining the growth strategy and channels: scaling direct sales and distribution partners with email marketing.Data acquisition: extract company and contact data from TripAdvisor, YellowPages, LinkedIn, and professional directories.Tech stack management: implementing and setting up the cold emailing tools to ensure email deliverability and high open & click rates.Campaigns management: activate leads with emails sent with sales automation software.Outcomes:The company secured over 100 qualified leads during the first 3-4 months of collaboration.

Overview of client & challengesAndrea and Gian Luca, the co-founders of COW-ORK, an innovative start-up offering flexible workspaces across Miami, were looking for scalable ways to acquire new members while keeping the budget on track. The company transforms restaurants, hotels and other hospitality venues into an all-access network of working and meeting spaces, allowing freelancers, home-workers, flexible employees, and students to work in shared spaces at an affordable price.Founders looked for growth marketing agencies that could help them engage at scale with the right target audience, meanwhile keeping the cost of a new member acquisition under $100.Scope of workAcquire new customers with email marketing by sourcing prospects from Instagram. We agreed on a list of Instagram accounts whose followers should fall within the criteria of COW-ORK’s target audience. We extracted all their followers, analyzed their bios and other available data points to score each lead (location, job title, account category, availability of public emails etc.). We have analyzed over 100k profiles and ultimately kept up to 2000 users that satisfied all the criteria. We then sent cold-emails sequences to raise awareness and interest.Highlighted below are the key outcomes of the campaign:Total audience size: 1955 emails sentKey KPIs: 66% open rate,17.14% click rate, 5.22 reply rateCampaign goals: 20 new members per monthCustomer acquisition rate after two months of campaigns: 25 monthly (25% over the target)Overall user acquisition cost: $2000 ($39/mo x 50 members)