Website Design & Development, Search Engine Optimization

Norlase, a Danish company specializing in ophthalmic lasers, aimed to establish a presence in the highly competitive US market by August 2021. However, their website was only optimized for brand keywords, limiting their visibility and potential reach. Of customers.Actions performed:Structural Improvements: An architectural restructuring was carried out to optimize the structure of the website, improving navigation and the user experience. This included optimizing metadata, headers, and other technical elements.Image Optimization: Website images have been optimized for better performance, faster load times, and higher user engagement.SEO Article and Content Calendar: Created custom SEO articles, aimed at Norlase’s target audience and focused on their expertise in retina specialization. A well-planned content calendar ensured a consistent delivery of valuable content.Internal Linking: Strategic internal linking was implemented to improve website navigation, user engagement and visibility in search engines. This approach improved the overall SEO value of the website.Link Building: A comprehensive link building strategy was employed to establish authoritative links from trusted sources. This helped improve Norlase’s website authority and search engine ranking.Results Achieved:+8,000% TRAFFICNorlase experienced a staggering increase in website traffic, going from 52 clicks in August 2021, to 4,100 clicks by August 2023.+3,500% KEYWORDSNorlase’s website achieved an exceptional increase in keyword ranking in the top 10. Its visibility expanded from ranking for just 7 keywords in August 2021 to an impressive total of 247 keywords in August of 2023.+60% CONVERSIONSThe SEO campaign led to a significant 61% increase in organic registrations between 2022 and 2023. Notably, the SEO articles, alongside the homepage and contact page, acted as valuable conversion sources, further reinforcing Norlase’s success.

In December 2016, Chess.com faced a challenge with less than 1 million monthly visitors and a Google penalty.Our strategy:Penalty Recovery: Resolving a Google penalty due to unnatural links was the initial focus. We successfully addressed this issue, paving the way for future growth.On-Page Optimization: We optimized landing pages, articles, and content structures to improve keyword relevance, user experience, and organic rankings. This included keyword placement, meta tag optimization, and content refinement.Indexation and Website Architecture: Ensured proper indexation and user-friendly website architecture. Essential pages were indexed correctly, and the structure was optimized for easy crawling and comprehension by search engines.Content Creation: Collaborated with content providers in 54 languages to create high-quality content for a global audience, attracting chess enthusiasts worldwide.Link Building: Employed a robust link-building strategy to acquire natural backlinks from authoritative chess industry websites. These backlinks enhanced Chess.com’s credibility, search engine rankings, and organic traffic.Technical SEO Enhancements: Optimized the website’s technical structure for mobile-friendliness, speed, and security, improving overall performance and user experience.Results Achieved:+2.000% TRAFFICChess.com’s traffic skyrocketed from under 1 million to over 30 million monthly visits by January 2023, a remarkable 2000% increase. This growth validates the effectiveness of our digital marketing and SEO strategies, positioning Chess.com as a thriving online chess community.