Chess.com's 2000% Organic Traffic Surge
By SEO Alive
Client
Services
Project Description
In December 2016, Chess.com faced a challenge with less than 1 million monthly visitors and a Google penalty.Our strategy:Penalty Recovery: Resolving a Google penalty due to unnatural links was the initial focus. We successfully addressed this issue, paving the way for future growth.On-Page Optimization: We optimized landing pages, articles, and content structures to improve keyword relevance, user experience, and organic rankings. This included keyword placement, meta tag optimization, and content refinement.Indexation and Website Architecture: Ensured proper indexation and user-friendly website architecture. Essential pages were indexed correctly, and the structure was optimized for easy crawling and comprehension by search engines.Content Creation: Collaborated with content providers in 54 languages to create high-quality content for a global audience, attracting chess enthusiasts worldwide.Link Building: Employed a robust link-building strategy to acquire natural backlinks from authoritative chess industry websites. These backlinks enhanced Chess.com’s credibility, search engine rankings, and organic traffic.Technical SEO Enhancements: Optimized the website’s technical structure for mobile-friendliness, speed, and security, improving overall performance and user experience.Results Achieved:+2.000% TRAFFICChess.com’s traffic skyrocketed from under 1 million to over 30 million monthly visits by January 2023, a remarkable 2000% increase. This growth validates the effectiveness of our digital marketing and SEO strategies, positioning Chess.com as a thriving online chess community.
In December 2016, Chess.com faced a challenge with less than 1 million monthly visitors and a Google penalty.Our strategy:Penalty Recovery: Resolving a Google penalty due to unnatural links was the initial focus. We successfully addressed this issue, paving the way for future growth.On-Page Optimization: We optimized landing pages, articles, and content structures to improve keyword relevance, user experience, and organic rankings. This included keyword placement, meta tag optimization, and content refinement.Indexation and Website Architecture: Ensured proper indexation and user-friendly website architecture. Essential pages were indexed correctly, and the structure was optimized for easy crawling and comprehension by search engines.Content Creation: Collaborated with content providers in 54 languages to create high-quality content for a global audience, attracting chess enthusiasts worldwide.Link Building: Employed a robust link-building strategy to acquire natural backlinks from authoritative chess industry websites. These backlinks enhanced Chess.com’s credibility, search engine rankings, and organic traffic.Technical SEO Enhancements: Optimized the website’s technical structure for mobile-friendliness, speed, and security, improving overall performance and user experience.Results Achieved:+2.000% TRAFFICChess.com’s traffic skyrocketed from under 1 million to over 30 million monthly visits by January 2023, a remarkable 2000% increase. This growth validates the effectiveness of our digital marketing and SEO strategies, positioning Chess.com as a thriving online chess community.
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