Our initial collaboration with Lantum started with inheriting a non-functional Salesforce instance that needed strategy, governance, and major cleanup.Since the company did not have a central team who would own commercial tooling, it accumulated a lot of technical debt that was preventing it from scaling. Along with the full restructure and re-implementation of key tools such as Salesforce CRM, HubSpot, SalesLoft, and Zendesk, we successfully completed a full dataset cleanup that enabled more cost-efficient and productive behavior of the revenue teams.We later helped Lantum to optimize their outbound effort by enabling them to have a full overview of the performance of the SDRs. This resulted in cost reduction on the one hand and brought 30% more meetings booked, resulting in a 12% revenue increase from upsells/cross-sells.