Rare Design Group Agency Logo

Rare Design Group

About the company

Vancouver
Founded: 2004
1+ Empl.

We are an independent design agency based in Vancouver’s Kitsilano neighbourhood. We provide design and marketing services for web, brand development, visual identity, print design, and social media. Our goal is engagement: to leverage digital and print media to create meaningful connections between brands and their intended audience. To communicate intelligently and emotively. To create data-driven, intuitively orchestrated narratives that resonate and inspire action.

We are an independent design agency based in Vancouver’s Kitsilano neighbourhood. We provide design and marketing services for web, brand development, visual identity, print design, and social media. Our goal is engagement: to leverage digital and print media to create meaningful connections between brands and their intended audience. To communicate intelligently and emotively. To create data-driven, intuitively orchestrated narratives that resonate and inspire action.

We are an independent design agency based in Vancouver’s Kitsilano neighbourhood. We provide design and marketing services for web, brand development, visual identity, print design, and social media. Our goal is engagement: to leverage digital and print media to create meaningful connections between brands and their intended audience. To communicate intelligently and emotively. To create data-driven, intuitively orchestrated narratives that resonate and inspire action.

Contact Rare Design Group

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Services

BrandingSocial Media MarketingSearch Engine OptimizationWeb DesignUX/UI DesignGraphic Design

Industries

TelecommunicationsOther industriesReal estateArts, entertainment & musicBusiness servicesConsumer products & servicesNon-profit

Portfolio

BCFSA • Brand Identity Implementation & Design

Having designed the brand identity for the original incarnation of BCFSA, the Real Estate Council of BC, Rare Design Group helped transition from old to new in the form of marketing collateral, corporate documents, educational collateral, and signage.

BCPA Marketing Campaign

To reflect the burgeoning momentum toward government legislation which will increase the legal services provided by registered paralegals, BCPA invited Rare to develop and implement an integrated marketing plan to elevate its brand, promote its values, and increase membership.   Identifying BCPA’s long-standing traditions of professional excellence along with meticulous, research-based advocacy, Rare extracted the root of ‘para’ — meaning ‘side’ or ‘alongside’ — to create the marketing message ‘Side with experience’ and positioning line, ‘On your side since 1979’.  Rare then elevated this verbal messaging with a visual language that reinforces BCPA’s intelligent, progressive identity using a commanding amalgam of imagery, typography, and colour to create high-impact digital ads, out-of-home advertising, and traditional print advertising, as well as SEO and search engine marketing.

DanceHouse • Brand Identity & Design

DanceHouse’s prominence on Vancouver’s performing arts landscape began as a vision to bring world-class dance to local stages. In creating its brand identity, Rare developed a visual system that is at once consistent and ever-adapting, combining timeless and commanding colour usage and typography with evocative photography, which extends to the website, posters, and all digital and print marketing materials. Rare remains DanceHouse’s Agency of Record since its inception in 2007.

Looking Glass • Rebrand & Website Design

To mark its 20th anniversary helping people with disordered eating, Looking Glass contracted Rare to create a new brand identity to better reflect its values, mission, and services. The resultant concept is based on a weathered stone — organic, strong, with rounded edges suggesting transformation and resilience. Rare applied this conceptual direction to its website, stationery, and other print and digital collateral.

Reviews ( 4 )

Overall rating

4.75

4 Reviews

Expertise

4.75

Accuracy of Cost Estimates

5

Value for Money

5

Communication

4.75

Accuracy of Timeline

4.75

Revolutionizing Web Development and Branding Services for a Nonprofit Organization

Published: February 23, 2022

The Project

Branding

Completed

Dec 2021 - Feb 2022

25000-50000 USD

anonymous

Anonymous

Community Engagement Manager

Confidential

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Rare Design Group on our web development and branding project was a rewarding experience. Their attentive approach, creative solutions, and dedication to understanding our organization’s unique identity resulted in a successful outcome that has positively impacted our brand recognition and user experience. I would highly recommend Rare Design Group for any similar projects in the future.

Project Description

Our collaboration with Rare Design Group was initiated through a rigorous selection process involving multiple vendors. We were impressed by their ability to truly understand our organization’s core values and services, leading to the successful development of a new website and rebranding strategy. Despite facing challenges such as the pandemic, Rare Design Group delivered exceptional results that exceeded our expectations.

Pros

Rare Design Group’s ability to truly listen and understand our objectives stood out to me. I appreciated their focus on delivering results that aligned with our vision, rather than pushing unnecessary features. Keith’s exceptional design skills and the team’s responsiveness to feedback were also major pros.

Cons

During the early stages of our collaboration, we encountered some communication challenges. However, Rare Design Group was quick to address these issues and make improvements. This was understandable given the circumstances of the pandemic, and ultimately did not significantly impact the overall success of the project.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Branding for a Nonprofit Arts Organization

Published: April 22, 2017

The Project

Branding

Completed

Mar 2017 - Apr 2017

25000-50000 USD

anonymous

Anonymous

Artistic & Executive Director

Arts, entertainment & music

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Rare Design has been an effortless and rewarding experience. Their dedication to our project, attention to detail, and responsiveness have made them a valuable partner in our journey to success.

Project Description

Our collaboration with Rare Design Group involved in-depth discussions about our unique value proposition and cultural identity within Vancouver’s diverse arts community. They played a crucial role in helping us differentiate ourselves and establish a competitive edge. Rare Design crafted our logo and creative assets, ensuring a timeless and distinctive visual identity that has set us apart from our peers.

Pros

Through Rare Design’s exceptional branding expertise, we have experienced significant growth, expanding our client base from 3,000 to over 10,000. Their unwavering commitment to customer service and respect for our input have resulted in designs that have boosted ticket sales and revenue.

Cons

I have not encountered any areas for improvement in Rare Design’s services. They consistently deliver top-notch work and have exceeded our expectations in every aspect of our partnership.

Switched from another provider?

yes

Considered other providers?

yes

Revamping Branding and Website for a Nonprofit Organization

Published: May 15, 2015

The Project

Branding

Completed

Sep 2014 - May 2015

25000-50000 USD

anonymous

Anonymous

Director of Development & Comms

Confidential

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

4

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Rare Design Group on our rebranding and website project was a positive experience. They delivered a new logo, brand colors, and a user-friendly website that reflected our foundation’s voice and values. Despite some hiccups with communication, the team was transparent, responsive, and committed to meeting our needs. We would recommend Rare Design Group for their adaptability, helpfulness, and dedication to building strong relationships with their clients.

Project Description

I came across Rare Design Group through a referral and was impressed with their pricing and cultural fit. Their team of 2-5 members worked closely with us on various projects including logo design, marketing collateral development, and website optimization. We had virtual meetings and communicated primarily through email. The scope of work included creating new logos, digital materials, and a user-friendly website that aligned with our foundation’s values and mission. Rare Design Group was transparent, responsive, and accommodating throughout the project.

Pros

The team at Rare Design Group was adaptable, helpful, and responsive. They were transparent and focused on building a strong relationship with us. They worked within our budget and delivered high-quality results. Their dedication to meeting our needs and vision was impressive.

Cons

There were some delays and communication issues due to project manager staff changes. Having a dedicated project manager would have improved efficiency and communication. However, all issues were eventually resolved.

Switched from another provider?

yes

Considered other providers?

yes

Revamping Branding and Design for Financial Services Firm

Published: January 12, 2013

The Project

Branding

Completed

Nov 2011 - Dec 2012

anonymous

Anonymous

Communication Manager

Financial services

10 - 49 employees

Overall rating

4

Expertise

4

Accuracy of Cost Estimates

5

Communication & Responsiveness

4

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

9/10

Summary

Rare Design Group successfully elevated our visual brand status, bringing a more professional and consistent feel to all our marketing collaterals. They were prompt in meeting deadlines and ensured that our project requirements were always met.

Project Description

Rare Design Group provided comprehensive branding and graphic design services, including logo development, typography enhancements, and research to enhance our brand identity. Additionally, they crafted templates for our business cards, letterhead, and basic corporate stationery package.

Pros

Rare Design Group was highly communicative and went above and beyond to deliver high-quality and accurate branding solutions. They provided a personal touch to their service and were responsive to our needs, making us feel valued as a client.

Cons

I don’t have any constructive feedback to provide as they consistently delivered positive results that were well-received by our stakeholders.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

Vancouver, 200-3702 W 10th Avenue, Vancouver

Area served

WorldWide

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