ProperExpression

Paul Stuart is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear and accessories for men and women.They engaged ProperExpression at the beginning of the agency’s existance and remained a client for 3 years. ProperExpression managed SEO, but primarily focused on managing millions of dollars of ad budget across Google, Meta, Instagram, Pinterest, Bing, and TikTok. With access to in-depth data, ProperExpression learned from past years’ performance and was always optimizing ad campaigns to outperform previous years, ensuring all efforts remained focused on improving the bottom line. This resulted in:$14.09M total revenue since 2019, 56% of which was from Google Ads and 32% from Meta Ads111% increase in revenue from organic traffic YoY83% increase in transactions from online sales YoYCheck out the testimonial from Aslihan Danisman on our profile to learn more about her experience working with ProperExpression.

Intraprise Health offers automated software and expert-guided services to support private practices, hospitals, health systems, and business associates in the healthcare industry with HIPAA, HITRUST, NIST, and all other cybersecurity needs. ProperExpression has served as their marketing team since August 2022 via an ongoing retainer to address a variety of challenges Intraprise Health was facing:Unclear messaging and positioning of the multiple products and services offeredLack of lead generation and full-funnel nurturingLimited organic and paid presence in a competitive marketplaceMinimal visibility into bottom line metricsThe marketing strategy ProperExpression put together focused on an omnichannel approach, with efforts including technical and on-page SEO, content marketing, email marketing and automation, Google Ads, conversion rate optimization of the website, and a RevOps program implemented for the marketing and sales teams in HubSpot.ProperExpression also created in-depth, custom reporting to provide more visibility into which marketing channels were driving leads and net new revenue as well as efficiency of the sales processes.The results have been extremely impactful on Intraprise Health’s bottom line:$2.2 million in net new revenue$210k in new pipeline from Google Ads112% increase in organic trafficAnd moreCheck out the video testimonial from the CEO of Intraprise Health linked in this case study!

The client produces over 1,200+ sessions, workshops, and seminars annually covering digital marketing best practices & tactics. Struggling with ad management and achieving positive ad ROI, the client turned to ProperExpression to manage their ads across Google, LinkedIn, and Facebook.Over the course of several years, ProperExpression led the efforts on:Advertising strategyCreation of ad copy and designCreation of landing pagesDaily bid managementOngoing optimization of campaigns based on real-time data… for all 3 ad platforms. The results speak for themselves! In just 1 year, the client saw:1,126 purchases from ads, surpassing all previous years’ results$385k in net new revenue from $84.5k in ad spendCheck out the image attached for a look at even more results!

DeskDirector offers ITSM software to SMBs and Enterprises. The team at DeskDirector was struggling with a few things:Lack of marketing activities to generate high-value leadsLimited visibility into salesThrough an ongoing retainer, ProperExpression serves as DeskDirector’s marketing team and is responsible for the entire strategy, execution and optimization of all activities. ProperExpression assists DeskDirector with:Overall digital marketing strategyCustom revenue marketing reportingSEO, both on-page and technicalContent creationEmail marketingWebinar marketingCold emailConversion rate optimizationHubSpot Marketing & Sales operations and automationAnd moreThe Results:65% increase in average monthly revenue129% increase in organic impressions$240k revenue influenced by 6 webinars104% increase in contacts worked by SalesThrough CRM management, sales process consulting, SEO, webinars and an omnichannel marketing strategy, ProperExpression set DeskDirector up for continuous success in closing new business and enhancing overall brand awareness and visibility.Read the full case study here: https://hubs.ly/Q01WYGs50