By PropeloMedia
Client
Neptune Society
By combining offline and online media that was targeted on the same target audience we were able to generate a 3x increase on marketing return.
By combining offline and online media that was targeted on the same target audience we were able to generate a 3x increase on marketing return.
Using a proprietary customer modeling with over 1,500 unique data attributes we identified key underlying attributes to define the ideal future clients. Pilot program was a huge success and led to a larger lead generation campaign that resulted in over 1,000 new campers on-boarded and nearly $500k in new revenue.
SCGA Junior Golf Foundation needed help driving end of year fundraising. We developed a holiday appeal letter with donation slip and accompanying BRM return envelope. “Propelo Media helped us increase our end-of-year fundraising. The added social media exposure increased our awareness for our organization.” ~ Kevin G., Operations Chief, SCGA Junior
Holiday appeal campaign generated over 1,000 donors and nearly $250k in donations.Holiday season is the primary season for donor cultivation so we developed a 3-pronged approach focusing on bringing recent donors back, re-engaging lapsed donors and bringing new donors into the mix.The omni-channel campaign delivered a cohesive campaign across direct mail, email, social media and digital display on mobile and desktop.