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CONSUMER INSIGHT & ANALYSIS SOLUTION

By Pivotal

Client

New Forest Film LLC

Project Description

New Forest Film uses extensive market research and an agile development model to produce dynamic and deeply targeted media content. Our client wanted to leverage their ongoing audience survey program to produce media content with a built-in audienceBased on the data provided by the client, we built several different clustering ML models. From these models, we selected the model build that produced the best result in terms of clusterization quality and ROI. We also delivered cluster visualizations and results analysis.

New Forest Film uses extensive market research and an agile development model to produce dynamic and deeply targeted media content. Our client wanted to leverage their ongoing audience survey program to produce media content with a built-in audienceBased on the data provided by the client, we built several different clustering ML models. From these models, we selected the model build that produced the best result in terms of clusterization quality and ROI. We also delivered cluster visualizations and results analysis.

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