Panem Agency

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The Client: Lviv Bud is a Lviv-based residential developer.The Goal: To set up effective advertising for the landing pageObjectives: to increase the number of calls and filled-in formsto reduce the cost of macro conversionsto grow salesChallenges:extensive decision-makingthe need to search for paying audiencesa highly competitive nicheTYPES OF CAMPAIGNS USEDSearch brand adsPerformance MaxLocalDiscoverySEARCH CAMPAIGNWe started by focusing on high-frequency queries, such as “buy an apartment”, “buy an apartment in Lviv”, etc. However, this didn’t work and we received only 4 macro conversions with a conversion cost of UAH 1,120.We made a decision to direct the budget only to branded keywords. This worked and improved the situation: we received 111 macro conversions at UAH 221 each.PERFORMANCE MAXThe developer obtained accreditation thus receiving an opportunity to sell on credit or installments. Since Lviv ranks second in Ukraine in terms of the cost of apartments on the primary market, this was a significant point for generating more sales.We needed to inform the target audience about the opportunity to buy an apartment on credit as soon as possible.That is why we created ad layouts and used them for Performance Max, targeting ads at people interested in buying apartments on credit and those who had visited websites of banks offering housing credit. We got results with the total number of macro conversions of 253 and their average cost of UAH 75.LOCALThe local campaign brought the best results: 278 macro conversions for UAH 64. DISCOVERYWe decided to test the audience that had been automatically created by Google based on the existing audiences. We received 122 macro conversions at the cost of UAH 92 each. The analysis showed that our target audience was located not only in Lviv. Since many people are moving to Lviv now, we decided to target other big cities too.We received most macro conversions from Dnipro, at the cost of UAH 65 each.

VisEngine - international company that specializes in creating 3D visualizations for real estate with the headquarters in London and the main offices in United Arab Emirates and the USA, and branch representatives in France, Germany, Italy, Canada, and Australia The main volume of work on the optimization of the site on the keyword Technical audit. Conducting a technical audit to identify all the inconsistencies of the site to the modern requirements of Google, which in turn affects the loading speed of the site and only fixing these errors has helped to grow in search for most positions without any other action. In addition, made a UX analysis, and corrected all possible problems in this part, which also had an impact on optimization.Context strategy. This part made the blog on the site a separate block, which influenced the better indexing of information pages and their optimization. In addition, ongoing work in the key to optimizing pages for commercial keywords made it possible to get into the top 10 issuances of key requests.The next step was a “Link Building Strategy and External Link Building Plan” aimed at priority areas, which helped to reach the top5 / top10 positions (in specific keys) for the U.S. and UK regionGrowth Strategy. Constant monitoring of competitors and trends, including work on the optimization of content. Constant updating of the site with new services + expansion of the information base of the site.

SEO and PPC for Window & Door Repair company