CustDev and mobile app marketing for GreenTech
By Orange Bird
Client
OneSoil
Project Description
To meet the customer development and marketing goals of OneSoil, Orange Bird:1) Developed and tested a clear agricultural survey that engaged farmers and elicited 120+ detailed responses for OneSoil to understand problems, pains of farmers in different parts of the world 2) Reached out to farmers and elicited as many survey responses as possible via free channels3) Targeted the right audience from all over the world via various paid channels and social media networks, with an average cost of 7$ per a respondent of the survey with 12 specific questions4) Drove mobile app installs with an average CPI of 1.5$ and starting from 0.05$ for some of the placementsPlease see more details: https://orange-bird.agency/en/case-onesoil/
To meet the customer development and marketing goals of OneSoil, Orange Bird:1) Developed and tested a clear agricultural survey that engaged farmers and elicited 120+ detailed responses for OneSoil to understand problems, pains of farmers in different parts of the world 2) Reached out to farmers and elicited as many survey responses as possible via free channels3) Targeted the right audience from all over the world via various paid channels and social media networks, with an average cost of 7$ per a respondent of the survey with 12 specific questions4) Drove mobile app installs with an average CPI of 1.5$ and starting from 0.05$ for some of the placementsPlease see more details: https://orange-bird.agency/en/case-onesoil/
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