Persuaded by our expertise in cleatech public relations and communications services, iFarm turned to the Orange Bird Agency, a green marketing agency, to support its marketing and PR efforts with the goal of raising the company’s profile in the new target market: Western and Northern Europe.To rise to the challenge, we developed and executed a strategy with three main components:1) Content marketing. Optimising and creating high-quality content for iFarm’s English blog to enable its strategic use for marketing and business purposes, including attracting investors, generating leads, and building a reputation among partners, experts, and professional associations.2) Public and media relations. Ramping up efforts around media outreach to raise the brand’s visibility and recognition in European media.3) Event management. Securing iFarm’s participation in professional conferences and tradeshows to incentivise business deals with European clients.

To meet the customer development and marketing goals of OneSoil, Orange Bird:1) Developed and tested a clear agricultural survey that engaged farmers and elicited 120+ detailed responses for OneSoil to understand problems, pains of farmers in different parts of the world 2) Reached out to farmers and elicited as many survey responses as possible via free channels3) Targeted the right audience from all over the world via various paid channels and social media networks, with an average cost of 7$ per a respondent of the survey with 12 specific questions4) Drove mobile app installs with an average CPI  of 1.5$ and starting from 0.05$ for some of the placementsPlease see more details: https://orange-bird.agency/en/case-onesoil/

Deko Eko sought to expand its business of upcycling services in the Benelux region. Deko Eko turned to Orange Bird for raising awareness and lead generation among all target groups: businesses, designers and consumers. Already having a solid expertise in cleantech marketing, Orange Bird happily took on Deko Eko’s challenge. Orange Bird developed and implemented a marketing strategy with a strong focus on SEO, brand awareness and advertising campaigns.The results “exceeded expectations” and provided an optimal return on investment. Please see the full case study for details: https://orange-bird.agency/en/orange-bird-deko-eko-case-study-circular-economy-marketing/