Online Optimism

New Orleans Regional Planning Commission is a board of local officials and citizens who represent the New Orleans metropolitan area on matters of importance such as transportation, economic development, and the environment. They also function as the region’s Metropolitan Planning Organization.When they approached us, their goal was to overhaul their digital presence by creating a new site that was informative, helpful, and organized. Our Design & Development team worked hand in hand with them to create a user experience that elevated their work and engaged the public.DISCOVERABILITY AND ORGANIZATIONThe NORPC produces dozens of reports, studies, maps, and other important documents that must be in the public record. To help them accomplish this, our team integrated faceted search to create an easy to use resource library. Our team also ensured that updating the library was hassle-free while keeping the site lightweight through cloud-based object storage.ART DIRECTION & MOTION GRAPHICSTo better showcase the RPC’s work and projects, our team developed a design language that included illustrations and motion graphics. COMPLIANCE & ACCESSIBILITYPart of our goal of this redesign was to ensure that the site was accessible to all constituents of the region and conform to WCAG 2.0 AA standards. While it is a standard practice of all of our website development process to design with accessibility in mind, we went a step further for NORPC and integrated an easy-to-use tool that allows users to mix and match functions that meet their individual accessibility needs.

Florman Tannen is a national consulting firm that works with healthcare providers to optimize their payer contracts and relationships. They serve a wide variety of providers, facilities, and vendors within the healthcare industry. Florman Tannen is a widely respected firm; however, its brand and website did not reflect its high level of expertise and professionalism. Florman Tannen approached our Design & Development and Social Media teams at Online Optimism for a complete visual rebrand, new sales collateral, a new website, and a LinkedIn audit.Learn More HereCREATING A NEW BRANDFlorman Tannen needed a new visual brand that would reflect the company’s professional, modern, relationship-based approach, and its status as a leader in the healthcare consulting field. After a few rounds of review, our Design team built a new brand that was professional yet warm, displaying a conservative sensibility moderated by a sense of modern dynamism.BUILDING A NEW WEBSITE We got to work building Florman Tannen’s new website, which, like its new brand, needed to display the company’s high level of professionalism and expertise. We focused on keeping the site simple and straightforward, matching Florman Tannen’s value of a no-nonsense way of doing business. We also strove to get the website as evergreen as possible, minimizing the need for Florman Tannen’s busy team to update the site. Finally, with their team spread across the country, few existing company photographs, and an inconsistent set of headshots, we worked intentionally with stock photography, custom iconography and graphics, and photo editing to keep the site-specific, consistent, and visually interesting.

BonVi is an apartment building in the Bywater neighborhood of New Orleans. As a growing and layered community, Bon Vi needed a website that would represent their commitment to diversity, energy-efficiency, and living “the good life”. With these ideals in mind, we designed a site that incorporated custom illustrations, an interactive neighborhood map, and embedded rental listings. Their new library of custom, New Orleans-inspired illustrations highlights their many anementies and gives their site a welcoming, playful feel, while their embedded rental listings ensure a positive and accessible user experience. Furthermore, their interactive neighborhood map, which includes nearby restaurants, coffee houses, shops, bars, and outdoor spaces, showcases BonVi’s commitment to local business and community-building.

Headline Studio is a content-first studio specializing in multi-platform strategies, from in-house content creation to high-end publication design and production. As part of Advance’s family of companies, Headline Studio puts their clients in front of millions of readers and consumers. Using their digital expertise, they help clients tell their stories in creative and innovative ways.We were tasked with telling Headline Studio’s story by creating a new website that also put their clients and work front and center.Learn More Here