Onik Lab

This is an exceptional US brand launched by two incredible people that really care about their community and niche.They sell tea and tea accessories across the USA—and during that time, they build a solid email list. They were already doing a great job, but also because of a lack of good traffic to the website, sales were struggling.CLIENT’S GOALSIncrease clients’ retention, as it’s a product you can buy multiple times per year.Strengthen the relationship with their audience and efficiently communicate live events through emails.Improve the overall look of the emails to reflect the company’s values and the brand’s guidelines.HOW WE HELPEDThe product is excellent, the target is narrow, and the communication is on point. We had to increase repetitive purchases and cross-selling and up-sell opportunities while strengthening the relationship between the brand and its customers.HOW WE APPROACHED THE PROJECTReviewing the existing flows—re-building email designs, copies, and optimizing the technical side.Continuing to improve and optimize the performance of flows and campaigns through A/B testing and trying out new strategies.Building an email marketing strategy focused on giving value and nurturing the audience to increase open rates and deliverability.KEY RESULTSAn average of 40% of the total revenue comes from Klaviyo in 2021, with peaks of 57% (July 2021). The brand scaled pretty fast, and we were able to keep up the pace and build an additional stream of income for the company.RESULTS THROUGHOUT THE YEARThanks to our email flows and campaigns, we added a consistent $120k to the company’s top line. Also, we keep nurturing the audience to increase the brand’s loyalty without affecting the number of sales.