Once Upon a Time Hospitality, formerly IdeaWork Studios Agency Logo

Once Upon a Time Hospitality, formerly IdeaWork Studios

About the company

New York City, NY
Founded: 1999
10+ Empl.

Once Upon a Time Hospitality builds brands and crafts bespoke digital experiences through focused and experiential thinking. We’re here to lead the process through creative strategy and artfully crafted execution, with carefully considered detail throughout. Our hospitality clients make memories for their guests—the seekers of unique experiences who dine, play, drink, and stay with them, and we take a guest-centric approach where we think about every facet. In everything we do—from personality to packaging, branding to bathrobes, keywords to key cards, site architecture to signage—we balance guest satisfaction with operational ease. Once Upon a Time Hospitality, formerly IdeaWork Studios, is a full-service agency specializing in branding, advertising, graphic design and website development. Founded in 1999, we work with a list of prominent clients in hospitality, real estate, gaming, and luxury. We strive to produce the best work on time and on budget, without the traditional agency bureaucracy.

Once Upon a Time Hospitality builds brands and crafts bespoke digital experiences through focused and experiential thinking. We’re here to lead the process through creative strategy and artfully crafted execution, with carefully considered detail throughout. Our hospitality clients make memories for their guests—the seekers of unique experiences who dine, play, drink, and stay with them, and we take a guest-centric approach where we think about every facet. In everything we do—from personality to packaging, branding to bathrobes, keywords to key cards, site architecture to signage—we balance guest satisfaction with operational ease. Once Upon a Time Hospitality, formerly IdeaWork Studios, is a full-service agency specializing in branding, advertising, graphic design and website development. Founded in 1999, we work with a list of prominent clients in hospitality, real estate, gaming, and luxury. We strive to produce the best work on time and on budget, without the traditional agency bureaucracy.

Once Upon a Time Hospitality builds brands and crafts bespoke digital experiences through focused and experiential thinking. We’re here to lead the process through creative strategy and artfully crafted execution, with carefully considered detail throughout. Our hospitality clients make memories for their guests—the seekers of unique experiences who dine, play, drink, and stay with them, and we take a guest-centric approach where we think about every facet. In everything we do—from personality to packaging, branding to bathrobes, keywords to key cards, site architecture to signage—we balance guest satisfaction with operational ease. Once Upon a Time Hospitality, formerly IdeaWork Studios, is a full-service agency specializing in branding, advertising, graphic design and website development. Founded in 1999, we work with a list of prominent clients in hospitality, real estate, gaming, and luxury. We strive to produce the best work on time and on budget, without the traditional agency bureaucracy.

Contact Once Upon a Time Hospitality, formerly IdeaWork Studios

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Services

BrandingWeb DesignDigital StrategyLogoPackaging DesignWeb DevelopmentEmail Marketing

Industries

Real estateHospitality & leisureGambling

Reviews ( 29 )

Overall rating

4.69

29 Reviews

Expertise

4.69

Accuracy of Cost Estimates

4.66

Value for Money

4.66

Communication

4.69

Accuracy of Timeline

4.45

Revolutionary Website Design Project

Published: January 22, 2024

The Project

Web Design

Completed

Mar 2023 - Jan 2024

anonymous

Anonymous

Website Planning & Content Development Consultant

Hospitality & leisure

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with IdeaWork Studios was a fantastic experience. They delivered a website that exceeded our expectations and brought a fresh new identity to our brand. Their team’s dedication and expertise truly set them apart from other providers.

Project Description

IdeaWork Studios completely transformed our website with a cutting-edge redesign. From initial discussions in the winter to the final launch in the summer, they were with us every step of the way. Their hosting services have also been seamless. Their edgy design approach and top-notch quality were a perfect match for our goals.

Pros

IdeaWork Studios impressed us with their rich and dynamic website design that perfectly captured our brand’s identity. Their team’s collaborative skills and personalized approach made the entire process smooth and enjoyable.

Cons

There were a few minor scheduling hiccups during the design process, but overall, IdeaWork Studios was very responsive and flexible. No major issues to report.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Resort Branding and Web Design

Published: January 18, 2024

The Project

Branding

Completed

Aug 2023 - Jan 2024

25000-50000 USD

anonymous

Anonymous

Director of Sales & Marketing

Hospitality & leisure

250 - 999 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with IdeaWork Studios has been a game-changer for our resort. Their creative expertise, responsiveness, and ability to understand our brand vision have exceeded our expectations. I highly recommend their services for any branding or web design project.

Project Description

IdeaWork Studios played a pivotal role in transforming our resort’s brand and online presence. Their innovative approach and thorough understanding of our needs led to a successful rebranding campaign, including a new name, logo, and revamped marketing materials. They also enhanced our website with tailored features for the hospitality industry, such as online spa bookings and event request forms.

Pros

The new brand launched by IdeaWork Studios generated a significant increase in revenue for our resort, particularly during the peak season. Their creativity and efficiency were key factors in this success. Additionally, their hands-on approach and shared passion for wellness resonated with our team.

Cons

There are no areas for improvement that I can identify. I am extremely satisfied with IdeaWork Studios’ performance and the results they have delivered for our resort.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Online Presence for the Hospitality Industry

Published: January 16, 2024

The Project

Web Design

Completed

Jul 2023 - Jan 2024

anonymous

Anonymous

VP Operations & Brand Standards

Hospitality & leisure

250 - 999 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

4

Value for Money

5

Willingness to Refer

10/10

Summary

Though our full website hasn’t launched yet, IdeaWork Studios has delivered pieces that are on-brand and impressive. Their project management is top-notch, with regular check-ins and clear communication. We are looking forward to the results of our SEO and PPC campaigns with them.

Project Description

Our collaboration with IdeaWork Studios began with a kickoff meeting where they listened to our creative input and crafted wireframes accordingly. They efficiently managed the two-phase project, starting with a temporary holding page and progressing to the final website. Their involvement also extends to providing marketing and advertising support post-launch.

Pros

IdeaWork Studios is easy to work with, communicative, and quick to respond. They are very detailed in their explanations and make the website development process seamless.

Cons

There are no areas that IdeaWork Studios could improve upon, as they excel in what they do.

Switched from another provider?

yes

Considered other providers?

yes

Revamping Branding, Online Presence, and Social Media Strategy for Hospitality Industry

Published: January 11, 2024

The Project

Branding

Completed

Mar 2022 - Jan 2024

anonymous

Anonymous

Marketing & Branding Manager

Hospitality & leisure

10 - 49 employees

Overall rating

4

Expertise

4

Accuracy of Cost Estimates

5

Communication & Responsiveness

4

Accuracy of Timeline

4

Value for Money

5

Willingness to Refer

10/10

Summary

Working with IdeaWork Studios has been a transformative experience for our hotel. Their innovative approach to branding, web design, and social media management has significantly enhanced our online presence and customer engagement. We highly recommend them to any company looking for a reliable and creative marketing partner.

Project Description

Over the past four years, IdeaWork Studios has played a significant role in revamping all branding and design aspects for our hotel. They were initially brought on board to create the name, logo, room collateral, menus, and other design elements. Despite a brief stint with another branding firm, we quickly returned to IdeaWork Studios due to their superior performance. They have also taken over our social media management, ensuring our online presence remains engaging and on-brand. Our main contacts, David and Jay, have been instrumental in guiding the project to success. The engagement, which began in 2015, is ongoing and continues to exceed our expectations.

Pros

IdeaWork Studios has proven to be a reliable, creative, and efficient partner in our branding and marketing efforts. Their social media management team, led by Shelby, stands out for their creativity, dynamism, and responsiveness. Working with them has been a pleasure, and they are always willing to adapt to our needs.

Cons

One area for improvement could be the proactivity of certain teams, particularly in website development. While the social media team is ahead of the game, other departments could benefit from taking more initiative. However, overall, our experience with IdeaWork Studios has been overwhelmingly positive.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

New York City, 81 Prospect Street

Soho

30 Great Pulteney St

London

17 Bowling Green Lane Clerkenwell

Area served

WorldWide

Media

No Media yet

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