Once Upon a Time Hospitality builds brands and crafts bespoke digital experiences through focused and experiential thinking. We’re here to lead the process through creative strategy and artfully crafted execution, with carefully considered detail throughout. Our hospitality clients make memories for their guests—the seekers of unique experiences who dine, play, drink, and stay with them, and we take a guest-centric approach where we think about every facet. In everything we do—from personality to packaging, branding to bathrobes, keywords to key cards, site architecture to signage—we balance guest satisfaction with operational ease. Once Upon a Time Hospitality, formerly IdeaWork Studios, is a full-service agency specializing in branding, advertising, graphic design and website development. Founded in 1999, we work with a list of prominent clients in hospitality, real estate, gaming, and luxury. We strive to produce the best work on time and on budget, without the traditional agency bureaucracy.
Once Upon a Time Hospitality builds brands and crafts bespoke digital experiences through focused and experiential thinking. We’re here to lead the process through creative strategy and artfully crafted execution, with carefully considered detail throughout. Our hospitality clients make memories for their guests—the seekers of unique experiences who dine, play, drink, and stay with them, and we take a guest-centric approach where we think about every facet. In everything we do—from personality to packaging, branding to bathrobes, keywords to key cards, site architecture to signage—we balance guest satisfaction with operational ease. Once Upon a Time Hospitality, formerly IdeaWork Studios, is a full-service agency specializing in branding, advertising, graphic design and website development. Founded in 1999, we work with a list of prominent clients in hospitality, real estate, gaming, and luxury. We strive to produce the best work on time and on budget, without the traditional agency bureaucracy.
Once Upon a Time Hospitality builds brands and crafts bespoke digital experiences through focused and experiential thinking. We’re here to lead the process through creative strategy and artfully crafted execution, with carefully considered detail throughout. Our hospitality clients make memories for their guests—the seekers of unique experiences who dine, play, drink, and stay with them, and we take a guest-centric approach where we think about every facet. In everything we do—from personality to packaging, branding to bathrobes, keywords to key cards, site architecture to signage—we balance guest satisfaction with operational ease. Once Upon a Time Hospitality, formerly IdeaWork Studios, is a full-service agency specializing in branding, advertising, graphic design and website development. Founded in 1999, we work with a list of prominent clients in hospitality, real estate, gaming, and luxury. We strive to produce the best work on time and on budget, without the traditional agency bureaucracy.
Reviews ( 29 )
Overall rating
29 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Published: January 22, 2024
The Project
Web Design
Completed
Mar 2023 - Jan 2024
Website Planning & Content Development Consultant
Hospitality & leisure
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with IdeaWork Studios was a fantastic experience. They delivered a website that exceeded our expectations and brought a fresh new identity to our brand. Their team’s dedication and expertise truly set them apart from other providers.
Project Description
IdeaWork Studios completely transformed our website with a cutting-edge redesign. From initial discussions in the winter to the final launch in the summer, they were with us every step of the way. Their hosting services have also been seamless. Their edgy design approach and top-notch quality were a perfect match for our goals.
Pros
IdeaWork Studios impressed us with their rich and dynamic website design that perfectly captured our brand’s identity. Their team’s collaborative skills and personalized approach made the entire process smooth and enjoyable.
Cons
There were a few minor scheduling hiccups during the design process, but overall, IdeaWork Studios was very responsive and flexible. No major issues to report.
Switched from another provider?
yes
Considered other providers?
yes
Published: January 18, 2024
The Project
Branding
Completed
Aug 2023 - Jan 2024
25000-50000 USD
Director of Sales & Marketing
Hospitality & leisure
250 - 999 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with IdeaWork Studios has been a game-changer for our resort. Their creative expertise, responsiveness, and ability to understand our brand vision have exceeded our expectations. I highly recommend their services for any branding or web design project.
Project Description
IdeaWork Studios played a pivotal role in transforming our resort’s brand and online presence. Their innovative approach and thorough understanding of our needs led to a successful rebranding campaign, including a new name, logo, and revamped marketing materials. They also enhanced our website with tailored features for the hospitality industry, such as online spa bookings and event request forms.
Pros
The new brand launched by IdeaWork Studios generated a significant increase in revenue for our resort, particularly during the peak season. Their creativity and efficiency were key factors in this success. Additionally, their hands-on approach and shared passion for wellness resonated with our team.
Cons
There are no areas for improvement that I can identify. I am extremely satisfied with IdeaWork Studios’ performance and the results they have delivered for our resort.
Switched from another provider?
yes
Considered other providers?
yes
Published: January 16, 2024
The Project
Web Design
Completed
Jul 2023 - Jan 2024
VP Operations & Brand Standards
Hospitality & leisure
250 - 999 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
4Value for Money
5Willingness to Refer
Summary
Though our full website hasn’t launched yet, IdeaWork Studios has delivered pieces that are on-brand and impressive. Their project management is top-notch, with regular check-ins and clear communication. We are looking forward to the results of our SEO and PPC campaigns with them.
Project Description
Our collaboration with IdeaWork Studios began with a kickoff meeting where they listened to our creative input and crafted wireframes accordingly. They efficiently managed the two-phase project, starting with a temporary holding page and progressing to the final website. Their involvement also extends to providing marketing and advertising support post-launch.
Pros
IdeaWork Studios is easy to work with, communicative, and quick to respond. They are very detailed in their explanations and make the website development process seamless.
Cons
There are no areas that IdeaWork Studios could improve upon, as they excel in what they do.
Switched from another provider?
yes
Considered other providers?
yes
Published: January 11, 2024
The Project
Branding
Completed
Mar 2022 - Jan 2024
Marketing & Branding Manager
Hospitality & leisure
10 - 49 employees
Overall rating
Expertise
4Accuracy of Cost Estimates
5Communication & Responsiveness
4Accuracy of Timeline
4Value for Money
5Willingness to Refer
Summary
Working with IdeaWork Studios has been a transformative experience for our hotel. Their innovative approach to branding, web design, and social media management has significantly enhanced our online presence and customer engagement. We highly recommend them to any company looking for a reliable and creative marketing partner.
Project Description
Over the past four years, IdeaWork Studios has played a significant role in revamping all branding and design aspects for our hotel. They were initially brought on board to create the name, logo, room collateral, menus, and other design elements. Despite a brief stint with another branding firm, we quickly returned to IdeaWork Studios due to their superior performance. They have also taken over our social media management, ensuring our online presence remains engaging and on-brand. Our main contacts, David and Jay, have been instrumental in guiding the project to success. The engagement, which began in 2015, is ongoing and continues to exceed our expectations.
Pros
IdeaWork Studios has proven to be a reliable, creative, and efficient partner in our branding and marketing efforts. Their social media management team, led by Shelby, stands out for their creativity, dynamism, and responsiveness. Working with them has been a pleasure, and they are always willing to adapt to our needs.
Cons
One area for improvement could be the proactivity of certain teams, particularly in website development. While the social media team is ahead of the game, other departments could benefit from taking more initiative. However, overall, our experience with IdeaWork Studios has been overwhelmingly positive.
Switched from another provider?
yes
Considered other providers?
yes
Headquarter
New York City, 81 Prospect Street
Soho
30 Great Pulteney St
London
17 Bowling Green Lane Clerkenwell
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