Jersey Tourist Information Centre WordPress Site
By OMtech
Client
Visit Jersey Limited
Services
Project Description
Visit JerseyVisit Jersey provides a complete overview of tourist activities that can be done at Jersey. They simplify the process of planning the visitor’s trip in Jersey by using their Trip Planner web app and ensuring these clients get the best service and holiday planning they deserve. The ObjectiveVisit Jersey’s main goal for their website was to update their brand to be more accessible while maintaining the professional demeanor they are known for. Naturally, they were looking for better conversions and lead generation, but Visit Jersey were also looking to improve their navigation and to simplify users’ ability to quickly obtain the information they’re looking for.They had unique problems to solve whilst finding the right balance to solve these problems. The SolutionOne significant challenge for Visit Jersey was that they wanted to modernize their website with a friendlier approach while still maintaining the crucial “trust” factor that their clients expect. An overly flashy design might catch the eye, but might alienate people who are looking to put their entire holiday planning into Visit Jersey’s hands. The end result was a balanced approached that indeed increased conversions by 20% a month starting from the time the revamped website was launched. This balanced approach helped resolving another issue Visit Jersey had. They have a lot of information to share and their new site needed to educate the users with all of this information without immediately overwhelming them.
Visit JerseyVisit Jersey provides a complete overview of tourist activities that can be done at Jersey. They simplify the process of planning the visitor’s trip in Jersey by using their Trip Planner web app and ensuring these clients get the best service and holiday planning they deserve. The ObjectiveVisit Jersey’s main goal for their website was to update their brand to be more accessible while maintaining the professional demeanor they are known for. Naturally, they were looking for better conversions and lead generation, but Visit Jersey were also looking to improve their navigation and to simplify users’ ability to quickly obtain the information they’re looking for.They had unique problems to solve whilst finding the right balance to solve these problems. The SolutionOne significant challenge for Visit Jersey was that they wanted to modernize their website with a friendlier approach while still maintaining the crucial “trust” factor that their clients expect. An overly flashy design might catch the eye, but might alienate people who are looking to put their entire holiday planning into Visit Jersey’s hands. The end result was a balanced approached that indeed increased conversions by 20% a month starting from the time the revamped website was launched. This balanced approach helped resolving another issue Visit Jersey had. They have a lot of information to share and their new site needed to educate the users with all of this information without immediately overwhelming them.
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