ChallengeFurniture.co.uk needed technical solutions to solve the following challenges: aggregation of the product and stock-level data from various vendors, gathering of customer feedback to improve the loyalty program, streamline of the purchasing and delivery process, and an overall refresh of the website.SolutionsSoftware that aggregates information of product and stock from various vendors for the online-store in real time;System of surveys and questionnaires, data from these surveys is combined with purchase history and search requests to create a more personalized experience;Store content filling system, a coupon system, a dynamic website menu for ease of use;Support of a so-called abandoned basket: if there are goods in a virtual basket and no activity, a user receives a notification about their incomplete purchase;ResultsThe integration of real-time stock availability into the online store increased online sales by 14% within the first 6 months;Take-up of the new and improved loyalty program increased by 17% within the first 3 months, and the questionnaires continue to generate actionable feedback;

Visit JerseyVisit Jersey provides a complete overview of tourist activities that can be done at Jersey. They simplify the process of planning the visitor’s trip in Jersey by using their Trip Planner web app and ensuring these clients get the best service and holiday planning they deserve. The ObjectiveVisit Jersey’s main goal for their website was to update their brand to be more accessible while maintaining the professional demeanor they are known for. Naturally, they were looking for better conversions and lead generation, but Visit Jersey were also looking to improve their navigation and to simplify users’ ability to quickly obtain the information they’re looking for.They had unique problems to solve whilst finding the right balance to solve these problems.  The SolutionOne significant challenge for Visit Jersey was that they wanted to modernize their website with a friendlier approach while still maintaining the crucial “trust” factor that their clients expect. An overly flashy design might catch the eye, but might alienate people who are looking to put their entire holiday planning into Visit Jersey’s hands. The end result was a balanced approached that indeed increased conversions by 20% a month starting from the time the revamped website was launched. This balanced approach helped resolving another issue Visit Jersey had. They have a lot of information to share and their new site needed to educate the users with all of this information without immediately overwhelming them.

Going live ASAPThe team worked intensively on updating and fixing problems and managed to launch the new site without issues.The client started working with OMTech in Feb 2021, and the website went live in March 2021 enabling fast and accurate turnaround. Stability and PerformanceTo ensure the health and stability of the website various work was carried out. The Team worked on improving website performance by updating various existing modules to work with full page cache, re-configuring and optimizing server configuration and setting up Varnish cache mechanism, eliminating stability issues, overall performance and stability improvements, setting up error tracking and monitoring.