Nebo ideas agency

BackgroundFreeze-dried products are still a little-known category of goods for Ukrainian consumers, and Panfruit is a new player in this market. Potential consumers do not know the features and advantages of freeze-drying over drying or freezing. Therefore, we needed not only to launch a new brand but also to talk about its uniqueness.GoalIntroduce to Ukrainians organic freeze-dried products and set Panfruit apart from the competition.SolutionTo begin with, we defined the positioning of the brand as “the art of healthy snacking”. Sublimated, or freeze-dried berries and fruits taste almost no different from fresh, so any dish at any time of year turns into a creative masterpiece. Therefore, the first serious communication of the new brand decided to start literally with an art. The complex formulation of “freeze-drying” is the process of dehydration and vacuum freezing of products. It does not create another version of the original product, such as drying, but makes the product self-sufficient and adds a bright crunch to it. This is a new stage in fruit and berry evolution. To show this metamorphosis, we created the unusual Panfruit art. Due to it Van Gogh’s “Still Life with Pears”, Cezanne’s “Curtain, Jug and Fruit” and Chardin’s “Basket with Wild Strawberries” sparkle with fresh colors. We recreated the famous still lifes of the artists, in which replaced the original fruits and berries with sublimated ones. After sublimation, the products become rough on the outside, becoming similar in texture to those painted. Therefore, with a few strokes of the photographer’s magic brush — and a new artistic trend in painting is ready.

BackgroundVermouths were stereotypically perceived as a drink for middle-aged women. The youth get used to an image of a lady drinking Martini with an olive in her glass. GoalTo make Martini an advanced summerdrink and to make the brand “younger”. Solution To become the most stylish and visible sponsor at Atlas Weekend. We came upwith a cocktail recipe that was close in spirit to the youth, a fordable and consisted of two ingredients only –Martini and tonic. We have equipped 3bars and special recreation areas withmarquises, tents, and memorable installations. A total of 302,000 cocktailshave been drunk at Martini Bars. Martinistuck in visitors’ memory as the mostadvanced brand of the festival. UAH 35 per cocktail 302,000 Martini cocktailshave been drunk 527,870 festival visitorsfrom 50 countries worldwide

BackgroundOwing to its scale, Blockbuster Mall is honored as the biggest shopping and leisure center in Ukraine. Rebranding was required before setting the great ship to the big sea. Colors, logotype and a cinema-inspired name were the legacies that we had to work with.GoalTo differentiate the mall from competitors and create a striking identity for it, drawing on the existing legacy.SolutionWe converted all the challenges into opportunities. In cinema, a blockbuster is a highly popular and commercially successful movie. That’s why our decision was to play around the multifaceted cinema world. We began with a mall affirmation: “You are the lead character of Blockbuster Mall”. Now every mall visitor can say without kidding that they were a blockbuster lead character. The cinema poster look, adored by all movie buffs, was used in the outdoor advertising templates, design of indoor directional signs and business cards. Besides the typical business cards, we also created unusual popcorn pack business cards for employees. A brand hero that runs on letters appeared in the logo design, with a static and dynamic version. He embodies the Blockbuster Mall visitor, and he can do anything, just like a lead character in a movie: run, jump, transform and even get on the mall sign. For variety in brand identity, we developed brand hero alternatives. Dynamical screens were put in the basis of identity since they are crucial for projecting a film. Just as crucial as recognizable blockbuster fonts, which everyone remembers from watching movies on old VHS tapes back in the days.

BackgroundOleh Kyselytsia, Creative director at Nebo ideas agency, wrote a poetry book named “Room Temperature”. To turn this book into something more than just a book, we needed to develop a design and create an unusual promotion. GoalTo turn poetry into a functional interior accessory, popularize poetry through the city streets, engage the poetry community and launch at the main literature event in Kyiv. SolutionWhen designing the poetry book, we decided to play around its name – “Room Temperature”. That’s why a thermometer stem was attached to the book spine. As a result, when this book is on a shelf, it serves a function, instead of merely collecting dust. We managed to create a simple and clear visual identity with the use of lines, and in each geometric form of it the corners and walls of a room could be observed. A red and blue line appeared near pagination numbers. They once again refer the reader to the thermometer, where red colour goes up, and blue colour goes down. Shortly before the book presentation we announced the #комнатнаятемпература (#roomtemperature) contest on social media. Poets from Kyiv took part: they recited poems and marked their room temperature on a special page in the exclusive copy of the book. Also, with the aim of informing Kyivans about the book, we placed unusual white posters with poetry around the city. For example, a poem about basketball was placed near the recently opened Puma basketball court, while the “Libraries Are the Anthem to Loneliness” were put across the Vernadsky National Library. Posters also appeared in Ziferblat anticafe, Squat 17b yard cafe, Orang+utan, near Closer, across The Naked Room and along the Reitarska street. Thanks to these posters, people also discovered that “Room Temperature” can be found in the book corner of The Naked Room.