Matchstic is a strategically-minded brand identity house. For nearly 20 years, we have helped growing brands define and express their unique identity. From ambitious startups to global organizations, we guide clients to an ideal future and help them navigate the brand side of change.
Matchstic is a strategically-minded brand identity house. For nearly 20 years, we have helped growing brands define and express their unique identity. From ambitious startups to global organizations, we guide clients to an ideal future and help them navigate the brand side of change.
Matchstic is a strategically-minded brand identity house. For nearly 20 years, we have helped growing brands define and express their unique identity. From ambitious startups to global organizations, we guide clients to an ideal future and help them navigate the brand side of change.
Portfolio
66degrees needed our help bringing its business to life with a captivating visual system. The Google Cloud Premier Partner is focused on delivering digital solutions for companies of all sizes and needed a look that resembled the way it approaches business — dynamic, distinctive and always up for change.Read more about our work here: matchstic.com/work/66degrees
Facing a merger with Fidelity Bank in 2019, Ameris came to Matchstic to build a united brand. Read more here:matchstic.com/work/ameris
Atlanta’s second oldest nonprofit came to us with a lot of questions about their future: Should we remain focused on Atlanta? Should we change our name? How should we tell our story?Read about the result of our partnership here:matchstic.com/work/atlanta-humane-society
Businesses that rely on e-commerce tech are often bound by the limitations of their platform. Not with Bold. They’re in the business of making checkout better – giving their clients freedom to grow.Read more about our work here: matchstic.com/work/bold
Reviews ( 53 )
Overall rating
53 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Published: January 18, 2024
The Project
Branding
Completed
Jun 2023 - Jan 2024
25000-50000 USD
SVP for Marketing and Communications
Confidential
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Matchstic has been an exhilarating and fulfilling experience. Their holistic approach to branding, coupled with their attentive and collaborative nature, has resulted in a brand identity that resonates deeply with both our internal team and external audiences. I highly recommend Matchstic for any organization looking to elevate their brand presence.
Project Description
Embarking on a transformative journey, Matchstic delved deep into our organization’s rich 40-year history to truly understand our essence. By interviewing key stakeholders and meticulously analyzing our identity, they crafted a comprehensive brand package that encompassed everything from visual elements to a new narrative framework. This collaborative process resulted in a living document that captures the heart of who we are.
Pros
Their team is incredibly responsive and personable, fostering a truly collaborative partnership. They listen intently to our needs and ideas, delivering refreshing and innovative solutions that align perfectly with our vision. Every design element is meticulously crafted with intention, reflecting both our internal beliefs and external perceptions.
Cons
I have no criticisms to offer. Matchstic’s recommendations were spot-on, and their dedication to the work they do shines through in their exceptional outputs. They truly invest in understanding their clients and creating impactful results.
Switched from another provider?
yes
Considered other providers?
yes
Published: January 14, 2024
The Project
Branding
Completed
Jun 2022 - Jan 2024
25000-50000 USD
VP of Corporate Communications & Brand
Confidential
250 - 999 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Matchstic was a highly valuable experience for our team. Their expertise in brand development, strategic guidance, and efficient project management were crucial in achieving our rebranding goals successfully. I would highly recommend Matchstic to any company looking to elevate their brand positioning and narrative.
Project Description
My team collaborated with Matchstic on a comprehensive project involving in-depth market analysis, stakeholder interviews, and the development of a detailed brand framework. Their expertise and guidance were instrumental in shaping our brand’s narrative and positioning in the market.
Pros
Matchstic’s focused expertise in brand development was a refreshing change from traditional marketing agencies. Their thoughtful and strategic approach ensured that all stakeholders were aligned and satisfied with the outcomes. The team’s ability to manage a tight timeline and complex project structure was commendable.
Cons
I have no specific areas for improvement to mention. The collaboration with Matchstic was seamless, and their unique focus on brand development proved to be the right choice for our project.
Switched from another provider?
yes
Considered other providers?
yes
Published: January 13, 2024
The Project
Branding
Completed
Jul 2022 - Jan 2024
25000-50000 USD
Managing Partner
Real estate
2 - 9 employees
Overall rating
Expertise
4Accuracy of Cost Estimates
3Communication & Responsiveness
4Accuracy of Timeline
5Value for Money
3Willingness to Refer
Summary
Overall, I would definitely choose Matchstic again for larger projects where their expertise and depth can truly shine. Their unique approach to branding and commitment to understanding our audience set them apart in the industry.
Project Description
My company partnered with Matchstic to lead a comprehensive exploration of our project, goals, and target audience. They delivered brand assets, guidelines, vision book, marketing materials, and more, setting a new standard for our branding efforts.
Pros
Matchstic’s in-depth branding process instilled trust and comfort throughout the project. Their focus on conveying lifestyle over real estate aspects was impressive. Strong follow-up and personable communication made them a pleasure to work with.
Cons
The process and cost of the work may have been more extensive than necessary for our goals. Matchstic’s lack of experience in real estate branding led to some challenges in scoping and pricing the work. Clearer communication on deliverables upfront could have avoided additional services on the backend.
Switched from another provider?
yes
Considered other providers?
yes
Published: January 12, 2024
The Project
Branding
Completed
Apr 2023 - Jan 2024
25000-50000 USD
CMO
Confidential
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Overall, Matchstic proved to be an excellent partner in our rebranding journey. We were highly satisfied with the outcome and would not hesitate to work with them again in the future.
Project Description
Matchstic provided comprehensive brand positioning, strategy, content development, and logo design services to enhance the visual identity of our organization. They conducted a thorough assessment of our existing brand and incorporated elements from our legacy identity to create a cohesive and impactful new brand image.
Pros
The team at Matchstic delivered a product that was well-received by both internal stakeholders and external partners. Their project management skills were top-notch, and we were particularly impressed by their creativity, expertise, and strategic alignment.
Cons
While Matchstic performed admirably in most areas, there were some instances where they could have been more responsive to our feedback. However, this did not significantly impact the overall success of the project.
Switched from another provider?
yes
Considered other providers?
yes
Headquarter
Atlanta, 437 Memorial Drive SE Unit A7