MarketAcross

Ankr is the world’s biggest decentralized RPC infrastructure.ObjectivesCreate awareness for Ankr’s partnership with OptimismCreate awareness for Ankr’s Binance InvestmentCreate awareness for Ankr’s SDK staking rolloutCreate awareness for Ankr’s 2.0 version updateAttract developersChallengeOur team had to quickly crank out content strategy articles and press releases that have a high impact in a very short amount of time. We worked around the clock to draft, strategize, pitch, and distribute the news to make sure the entire industry hears about Ankr’s major plays!ResultsWe were able to obtain Ankr more than 500 articles in 4 months of working together. This resulted in them becoming the most well-known web 3 infrastructure layer. We handled 6 major announcements, crafted the messaging and distributed the news to media outlets, whilst also targeting YouTube influencers and social media platforms like Twitter, Reddit and Telegram.—Working with MarketAcross was a great experience.They get the job done and use a holistic and well thought out approach for media planning, narrative construction, and outreach that really shows.Greg Kopman, CMO at Ankr.

Elrond is an infrastructure blockchain protocol. It started as a Binance IEO raising over $2M, and has recently launched their protocol which is considered to be highly scalable, fast and low cost.We were able to secure incredible full features on crypto top tiers such as Coindesk and Cointelegraph. These full features also featured interviews with Beniamin Mincu, CEO of Elrond, and have helped establish his thought leadership. We’ve managed to obtain 62 pieces of coverage within a month and half, thereby creating large exposure for the Elrond mainnet launch and incentivized testnets.“MarketAcross has done an incredible job accompanying our Mainnet launch news and the announcements that followed, and have provided key inputs for our positioning and messaging strategy”, said Daniel Serb, Head of Business Development at Elrond. “It is great to work with such a high energy, well-experienced team that has a robust network of connections within the blockchain and fintech media. This has assisted us in organically growing our brand’s reach and overall awareness across different channels.”

Polygon (formerly known as Matic) wanted to help create awareness around the launch of their much-anticipated mainnet, as well as help solidify themselves as the market leader in second layer solutions for the ethereum network.The challenge was communicating to journalists and bloggers the uniqueness of Polygon’s tech-heavy solution, as well as trying to mirror the amount of grassroots buzz and interest that Polygon enjoys inside the internal blockchain community. Our goal was to leverage the mainnet launch to create a positive brand awareness position for Polygon as the leading blockchain protocol from india, as well as the defacto market leader in 2nd layer scalability.We were able to secure Polygon more than 25 mentions in the month around the mainnet and staking program launch. This resulted in more than 50% of all tokens being staked by holders in the first month, as well as a general influx of interest from token holders as well as potential partners and clients.“The MarketAcross team has been an important part of Polygon’s success for several years now. They are always there to help, frame all of our ‘tech talk’ into stories, and their contacts in the space seem endless”, Sandeep Nailwal, Co-founder & COO at Polygon.

Simplex is a licensed financial institution that provides an online fraud-free payment processing solution. Simplex enables merchants worldwide to accept diverse payment methods, including credit card deposits and purchases, with zero exposure to chargeback risk.We were able to achieve 100% more PR coverage and media mentions since kickoff. We won coverage for significant deals resulting in lead influx and achieved the 2nd spot for “buy crypto with credit card” on Google US, improved appearance on Google Search Results & higher quality SERP appearance.“The MarketAcross team has been a close partner of Simplex for years and has helped us streamline our messaging and media relations as well as advise on day-to-day marketing activities”, Nimrod Lehavi, CEO and co-founder at Simplex.