Malord: Brand design studio

Alma Terra is the name of a cottage village located near Kyiv. This is a place where the whole neighborhood community, united by common goals, dreams, interests, will live comfortably and harmoniously coexistLogo and development:The task of the company is to create a logo and branding of the company, which will embody their idea, their comfort, environmental friendliness and the idea of a village for peopleThe logo is based on several symbols. From the name ALMA TERRA - tree, house, rounding over the house as a symbol of comfort and warmth. The main style uses straight lines, an urban motif. The basis of the pattern is a topographic map of the landscapeElements and materials:The corporate pattern is the main element to use in the materials to fill the empty space. The pattern encodes the image of the landscape of the hilly surface on which the complex is located.At the end of the project, we made a brand book, in which we described the specifics of the brand, showed all the elements and told how to use themCase on website: https://malord.org/case/almaterra

Altom is a system specialized for startups to survey their users. If a startup has a specific need, it needs to survey users and get feedback on a particular feature or product.We were faced with the task of researching the target audience, working out a number of interface hypotheses and creating a conversion landing page. As a result of the work, we collected segments, built job histories, conducted in-depth interviews, and based on the collected data, created conversion interfaces.case: https://www.behance.net/gallery/142629253/Altom-Website-Ui-Ux

The company wanted their products to be associated with clean air, speed, sustainability and modernity. Our task consisted of several parts: rebranding, product website, packaging design and positioning of the companyLogo: The new logo was made font and geometric. The incomplete form of the letters gives it a futuristic look, while the pointed lines add dynamics Elements and materials: The design is based on minimalism and manufacturability. The dynamic logo pattern looks stylish on any medium, while elements of rich blue color enhance recognition. The gradient background symbolizes the flow of clean air supplied by the AirNanny ventilation systems. Device and packaging: Packaging is an important part of a product. It forms first impressions and emphasizes the importance of the product. We agreed that we needed less words and more effect, so we showed the product itself on the packaging without unnecessary details. Stylish and minimalistic packaging in absentia creates the impression of a high-quality and expensive product. Presentation and website: It was necessary to create a website with both image and product functions. The Atmeex website creates the right image of the product for the buyer and broadcasts its values - caring for loved ones, environmental friendliness and innovation. In the presentation, we highlighted the main advantages of the product and schematically explained important details.Case on website: https://malord.org/case/atmeex

Aura is a rental service for various materials, from tablets to cameras for the B2B, B2C segment.Client conversion from new users has been falling throughout the year. The service no longer brought as many new customers as before. Users complained about the inconvenient interface and ordering procedure.It was decidedto redesign the service for renting goods for general leisure. Increasing site conversion. And also make UX- Research offer new ideas to improve the purchasing power of the service.At the end of the project, the site conversion increased by 10%, the entire site was updated, the audience loyalty increased by 25% and the brand in the general market increased by 2%. It is also important to consider that the site was developed for younger people and the number of orders for the B2B segment also increased by 7%.Case: https://lnkd.in/dp2mXDv3