By Lezzat
Client
Akis Petretzikis arguably Greece’s most famous chief and a national celebrity, winner of Greece’s master chief competition and appearing on national television, owner of multiple restaurants and appearing in various cooking shows around the world. The ChallengeThe client wanted to have their books available on Amazon EU & UK yet did not have the knowledge of how to do it. The required not only listing their hardcopy books and kindle version of a book online but also pin point exactly the profitability of each in order to make it work. The SolutionAfter an inperson meeting with the client and their marketing team Lezzat helped the client open their Amazon account, go through verification, photograph their books and list their products on Amazon UK, Germany, Spain, Italy, France & Netherlands all with local SEO optimization and PPC. Review management has been key in obtaining reviews for their books. The ResultsThe client has had a very successful amazon store with a healthy number of books sold accross EU & UK with their book frequently featuring in the top 20 cooking books on Amazon UK & EU.
Akis Petretzikis arguably Greece’s most famous chief and a national celebrity, winner of Greece’s master chief competition and appearing on national television, owner of multiple restaurants and appearing in various cooking shows around the world. The ChallengeThe client wanted to have their books available on Amazon EU & UK yet did not have the knowledge of how to do it. The required not only listing their hardcopy books and kindle version of a book online but also pin point exactly the profitability of each in order to make it work. The SolutionAfter an inperson meeting with the client and their marketing team Lezzat helped the client open their Amazon account, go through verification, photograph their books and list their products on Amazon UK, Germany, Spain, Italy, France & Netherlands all with local SEO optimization and PPC. Review management has been key in obtaining reviews for their books. The ResultsThe client has had a very successful amazon store with a healthy number of books sold accross EU & UK with their book frequently featuring in the top 20 cooking books on Amazon UK & EU.
Fitnesse is a UK brand that is dedicated to creating high quality fitness equipment. Their exclusive range of products, aim to get everyone to look fit and be fit. The ChallengeThe client wanted to build their Amazon Fitness brand for the UK marketplace on Amazon. The idea required to create a Brand Strategy for client to follow and showcase their products according to the strategy we decided. The project required a careful planning and implementation for every product management to pinpoint exactly the profitability of each in order to make further improvements. It also required sourcing and sending the products from China into a UK warehouse and from there into Amazon (i.e. Amazon FBA expertise). The SolutionLezzat created the whole brand tone and voice from scratch -brand palette, straplines, content. Next step was to open the Amazon account, photoshoot products, create video & A+ content and list their products with local SEO and PPC campaigns. Inventory management helped client understand the complex process of Amazon sales and qualify the best-selling products. The ResultsClient successfully listed 9 products on Amazon, 2 of which are in top 10 within two months of launch. Fitnesse is already expanding into the Germany Amazon marketplace.
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Spelia is a premium olive oil and olive products brand from Greece, offering high quality BIO certified products. The ChallengeThe client wanted to expand their business on the E-commerce world yet did not have the required knowledge. They wanted to open an Amazon account along with starting a product launch for the entire range of Spelia BIO products. The SolutionStarting with a thorough meeting with the client, we discussed about possible opportunities, setting goals and organizing step-by-step a marketing plan fitting their needs. Lezzat offered a full-service package of listing optimization, photography shooting of their product to our in-house photography studio, creating Amazon Ads campaign, implementing SEO best practices. Review & Inventory management has been key to ensuring the products are safely received by Amazon and delivered to the end customers in perfect condition. The ResultsSpelia has an established presence in their respective category of products. One of their products is already an Amazon best seller. They are continuously expanding their business in other territories.