Adidas partnered with Launch by NTT DATA to create the miCoach Smart Ball experience for Android. The Bluetooth (BLE) enabled soccer ball, paired with the mobile application, trains athletes to fine-tune their technique and kick like a pro.Learn more: https://launch.nttdata.com/our-work/connected-training-platform

Adrian Steel, 3DExcite, and Launch by NTT DATA worked together to produce a sales tool for configuring and visualizing 3D renders of custom van upfits for commercial fleet managers. Adrian Steel had been upfitting vehicles for over 60 years, building an expansive catalogue of SKUs and preconfigured upfit packages based on the type of vocational service.Learn more: https://launch.nttdata.com/our-work/custom-van-upfitting-sales-solution

BackstoryThe National Audubon Society is one of the world’s greatest not-for-profits, with a global mission to conserve our natural and ecological heritage. At its disposal is a wealth of birdwatching resources: photos, sound files, APIs, and field guides.Birdwatching and mobile apps are a perfect combination. Unfortunately, the Audubon Society’s mobile apps were aging and desperately needed both a technology and design refresh.Many users tolerated the previous generation of mobile apps because the use case was so compelling.However, as mobile phones became more ubiquitous and far more powerful, expectations grew. Cameras improved, data became affordable, and hardware capabilities expanded.The mandate became clear: Develop a modern and beautiful Audubon mobile experience for iOS and Android.What we didLaunch by NTT DATA rebuilt the most comprehensive bird guide on the market to include nationwide seasonal mapping data, targeted push notifications, and a friendlier interface for new birders. We also built a new editorial section to raise awareness of laws and policies that threaten wildlife.Platform Architecture Product StrategyEngineeringOutcomeAn Award-Winning Mobile Experience.The final result is an elegant application for Audubon that presents a wide array of features without overwhelming users.The field guide contains thousands of photos and audio sounds available at a user’s fingertips. Birders can identify species by providing a handful of descriptive traits with Bird ID. The social component allows users to view nearby sightings from other birdwatchers and get involved in organizational calls-to-action.It’s a remarkably rich mobile app that is beautiful, reliable, and usable.Project details Mobile AppReact Native ApplicationNoSQL DatabaseAPI IntegrationLocation Services