Accelerate GSK’s Go-To-Market & Interative Models
By IT Consultis
Client
Project Description
GOALSOnboard more RETAILERSDeeper RELATIONSHIP with the StoresObtain KEY DATA for better predictabilityWin COMPETITION by nurturing the Retailers & Distributors’ loyalty and confidence in the brand CHALLENGESPartners and Distributors: Struggle with understanding their needs and building relationships with themData Collection: Traditional and manual approach negatively affects business expansionEngagement: Need a strategy to increase engagement after lead generation/ introduction events OBJECTIVESEnhance GSK’s Decision-Making Process: Leverage the Distributors’ dataMaximize ROI: Digitally transform GSK through a data-driven approachGSK x Distributors x Retailers: Drive the continuous capturing, nurturing, and strengthening of these relationships through a comprehensive B2B Loyalty Program APPROACHNew B2B WeChat OA: For the Retailers and DistributorsMarketing Automation, Social CRM, & WeCom: Onboard Retailers and Distributors and continuously engage with themB2B Loyalty Mini Program: Build one and drive the Retailers and Distributors to join it DELIVERABLESSophisticated Report: Align GSK stakeholders’ expectations with granular market insights over Chinese consumersFully Tailored Roadmap: Allow GSK to roll out comprehensive retargeting strategies to capture their Distributors and Retailers into the networks providing exclusivities while maximizing the conversion journey
GOALSOnboard more RETAILERSDeeper RELATIONSHIP with the StoresObtain KEY DATA for better predictabilityWin COMPETITION by nurturing the Retailers & Distributors’ loyalty and confidence in the brand CHALLENGESPartners and Distributors: Struggle with understanding their needs and building relationships with themData Collection: Traditional and manual approach negatively affects business expansionEngagement: Need a strategy to increase engagement after lead generation/ introduction events OBJECTIVESEnhance GSK’s Decision-Making Process: Leverage the Distributors’ dataMaximize ROI: Digitally transform GSK through a data-driven approachGSK x Distributors x Retailers: Drive the continuous capturing, nurturing, and strengthening of these relationships through a comprehensive B2B Loyalty Program APPROACHNew B2B WeChat OA: For the Retailers and DistributorsMarketing Automation, Social CRM, & WeCom: Onboard Retailers and Distributors and continuously engage with themB2B Loyalty Mini Program: Build one and drive the Retailers and Distributors to join it DELIVERABLESSophisticated Report: Align GSK stakeholders’ expectations with granular market insights over Chinese consumersFully Tailored Roadmap: Allow GSK to roll out comprehensive retargeting strategies to capture their Distributors and Retailers into the networks providing exclusivities while maximizing the conversion journey
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