Image 4

Image 4 provided ten additional Booth components to show in a 30&x27 space. They found pieces that would work with the existing booth components.

CAP COM’s headquarters sets a standard for member and staff experience in the Brand. From a regional color palette and shapes, to the integrated Brand Presentation, the building immerses all in the unique CAP COM culture and presents CAP COM’s Authentic Brand. Project OverviewWith the CAP COM executive team, Image 4 executed a Brand Dive. Our discoveries guided us to creating a color and texture palette with regional connections and made clear CAP COM’s institutional focus on serving women and single-parent families. The discovery of CAP COM’s Authentic Brand gave us a foundation for several design elements in the project.With colors and textures developed, we developed a fun, energetic and focused Brand Presentation for the new branch. The branch concept evolved as a “livingroom” – an intimate space into which CAP COM staff welcome members as friends. The technology area aids staff in training members on various platforms. In a multi-lingual community, “see, show, do” is a powerful learning and connection approach.The CAP COM Aquarium “kids room” was inspired by CEO Paula Stopera’s value that children can be entertained and educated without television. Image 4 designed and built a virtual “submarine”, a deep-sea adventure where fish glide by on a 90” monitor “window” in the submarine, and the underwater feeling is created with theatre-inspired textiles and lighting.Careful management of the flow between all areas from the branch to the administrative and executive spaces made sure that the experience was consistently On Brand. Each of the three floors were unified in design by a complex organic wave pattern graphic that provided both privacy and visual continuity and direction. Last, a Grand Entrance featuring a 16-foot waterfall and 32-foot Community Connections exhibit presents CAP COM as a solid, significant institution.The project has won acclaim and multiple awards for NES, Image 4 and CAP COM.

Coca-Cola Northern New England asked Image 4 to design a Brand Presentation that embodied their culture and reflected on the history of one of the country’s oldest bottlers and distributors. Project OverviewCoca-Cola Northern New England lives the brand – bubbly, fun, refreshing. When Coca-Cola NNE moved to a new headquarters, they commissioned Image 4 to design and deliver an integrated Brand Environment that reflected their culture.We began with a Brand Dive, to learn more about what makes this company so energetic and such a great place to work. Community, sustainability, corporate responsibility and a sense of the Brand history are drivers of Coke’s Authentic Brand.Our graphic design team explored bubbles, translucency, color, and texture as we developed a library of graphic treatments. Our Industrial design group created sign designs utilizing Coke product bottlecaps as mounting hardware to support a translucent, bubble-glass backer. And our content group brainstormed a series of fun and on-brand names for conference rooms, offices and other areas through the building.Logos and images were treated to different aging and weathering techniques as we marked the design change from its inception in the 1880’s through today’s logo presentation. Artifacts, including the famous Coke icebox, were positioned through the building.We carried the theme through the production facility, where a spiral staircase was treated graphically as if you were unwrapping the label of a Coke bottle from the inside – you literally walk through the brand as you climb the stairs. Signs and banners indicate production nodes and all integrate into the theme of having fun at work.Coke is bubbling with joy over the project!

The Stadium comes Home in the NFL Homegating Pop-upNFL, perhaps the world’s most recognized brand, still has growth in mind. Women of all ages and backgrounds are devoted fans, and NFL decided to engage with themPartnering with Victoria Secret, NFL developed a line of fan wear specifically for women – the Fit for You collection. To launch the collection, NFL approached Eventive Marketing and Image 4 to design a 16-stadium Pop-up Immersive Brand Experience themed around Sunday Football at Home – Homegating.New York Event Production firm Eventive asked Image 4 to team up on this pop-up shop for the NFL. NFL was looking to grow their marketshare with women – some of whom are rabid fans!Eventive conceived a pop-up shop program that would travel to 16 stadiums. A complex merchandise program was developed featuring NFL-brand product and custom products from unique local craftspeople – from wedding gowns to boots to handbags.Knowing how the Sunday afternoon is often reserved for family time watching your favorite team, Image 4 developed a theme of “Homegating”. The shop interior was decorated in “shabby Chic”, featuring rich wall patterns, carpets and chandeliers. Custom POP fixtures and changing rooms framed non-traditional merchandise presentation. Shopper traffic was heavy, so multiple cashwraps and iPad “Square” units were used to facilitate transactions.The shop was designed to scale from 2800sf – 6,000sf, and accommodate non-linear spaces within the various stadiums. Each destination team received a custom-designed entrance fixture and mural, and projected lighting in team colors and logos tightened the localization.The sell-through and brand development was so successful that NFL contracted the project for two additional seasons.