Harbinger Communications
About the company
Harbinger is an independently owned marketing communications + public relations firm with expertise in launching and building brands in Canada. We opened our doors as a public relations agency, over 30 years ago and have worked with clients across multiple industries from beauty/personal care, food (trade and consumer) & beverage and more. Our team includes designers; digital gurus; content strategists, creatives and influencer & media specialists. We work with partners in Quebec and the United States, to deliver best in class programs.
Harbinger is an independently owned marketing communications + public relations firm with expertise in launching and building brands in Canada. We opened our doors as a public relations agency, over 30 years ago and have worked with clients across multiple industries from beauty/personal care, food (trade and consumer) & beverage and more. Our team includes designers; digital gurus; content strategists, creatives and influencer & media specialists. We work with partners in Quebec and the United States, to deliver best in class programs.
Harbinger is an independently owned marketing communications + public relations firm with expertise in launching and building brands in Canada. We opened our doors as a public relations agency, over 30 years ago and have worked with clients across multiple industries from beauty/personal care, food (trade and consumer) & beverage and more. Our team includes designers; digital gurus; content strategists, creatives and influencer & media specialists. We work with partners in Quebec and the United States, to deliver best in class programs.
Contact Harbinger Communications
Services
Industries
Industries
Portfolio
Project with conagrabrands
As a large plant-based masterbrand, Gardein has a strong variety of offerings for those looking to adopt more of a flexitarian diet. The brand needed a campaign that stood apart. Harbinger, along with the interagency team, developed a program that encouraged consumers to “Cheat on Meat” – incorporating plant based eating into at least one meal a week. We created and cheeky campaign that that included a cheat on meat micro-site and quiz; partnerships with relationship experts and influencers to encourage you to “cheat” and a full earned media campaign allowing it to all break out from the regular food story-lines. The campaign beat all KPI’s with massive engagement and millions of impressions, including earned reaction from top Canadian celebrities. It also drove trial with thousands of quiz completions and coupon downloads. Gardein continues to be a dominant force in the plant-based category – shifting the mindset of consumers across Canada.
Project with dove
To differentiate Dove, make it relevant in the cluttered beauty category and launch a host of products year over year, Harbinger, in partnership with a team of partners, worked to uncover and launch the brand’s purpose. For the past 15+ years, we have launched new initiatives and new products all under the key tenants of the brand to make girls and women feel good about themselves and keep consumers coming back to the brand again and again. Since the inception of the campaign and the brand’s entry into several personal care categories for women AND for men, we have seen a significant positive shift in brand perception and massive sales.
Project with evenflo
Project with evenflo in order to improve its digital footprint.
Project with halotop
Project with HaloTop in order to improve the digital awareness of a new product.
Reviews ( 6 )
Overall rating
5
6 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Revolutionizing Marketing Strategies for Leading Consumer Brands
Published: February 7, 2022
The Project
Advertising
Completed
May 2020 - Jan 2022
25000-50000 USD
Anonymous
Director of Marketing
Confidential
250 - 999 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Thanks to the Harbinger team, our company successfully shared our new direction with customers, receiving positive feedback from both sales leaders and clients. Their effective communication and project management skills ensured they consistently delivered on their promises throughout the project.
Project Description
Our decision to partner with Harbinger Communications was driven by their consistent support and dedication to delivering impactful sales tools and presentation materials. They played a crucial role in helping us present our marketing plans effectively.
Pros
Harbinger Communications has always impressed me with their engagement, positivity, and exceptional customer service. I look forward to continuing our collaboration with them.
Cons
N/A
Switched from another provider?
yes
Considered other providers?
yes
Revamping Brand Image and Social Strategy for Baby Product Company
Published: July 31, 2021
The Project
Branding
Completed
Jul 2019 - Jul 2021
25000-50000 USD
Anonymous
Former General Manager
Confidential
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Harbinger Communications as our marketing partner was instrumental in doubling our business and enhancing our price points. Their strategic guidance through our rebranding process, launch strategy preparation, and social channel updates proved invaluable in achieving our goals.
Project Description
We chose Harbinger Communications from a pool of vendors because they presented a clear path to success that aligned with our company’s goals and ideals. With their help, we were able to establish our brand in the Canadian market and build a positive reputation with both consumers and retailers.
Pros
The insights, creativity, and dedication of the Harbinger Communications team were truly impressive. They went above and beyond to understand our business and drive tangible results. The structured workflow with scheduled deliverables and frequent communication touch points made collaboration seamless.
Cons
While our experience with Harbinger Communications exceeded our expectations and we can’t think of any specific areas for improvement, there is always room for growth and refinement in any partnership.
Switched from another provider?
yes
Considered other providers?
yes
Innovative PR & Communication Solutions for the Food Industry
Published: October 5, 2019
The Project
Advertising
Completed
Apr 2019 - Sep 2019
25000-50000 USD
Anonymous
Marketing Director
Confidential
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Overall, my experience working with Harbinger Communications as our PR and corporate communications partner was extremely positive. They were professional, creative, and dedicated to helping us achieve our goals. I would highly recommend them to any company looking for a strategic and effective PR agency.
Project Description
My experience working with Harbinger Communications was exceptional. They provided innovative PR and communication solutions for our food company, handling all our PR and corporate communication needs. From influencer marketing to media outreach, they executed campaigns across various platforms and channels. Their team was dedicated to crafting a strong PR strategy and ensuring its successful execution.
Pros
Harbinger Communications’ efforts significantly increased brand awareness for our products and positively impacted our business. They excelled in project management, demonstrating top-notch communication and budgeting skills. Their strategic thinking and relationship management were truly impressive. Working with them was a pleasure, and I was 100% satisfied with their work.
Cons
I can’t think of any areas where Harbinger Communications could improve. Their performance was consistently outstanding, and they exceeded our expectations in every aspect of the project. I have no reservations in recommending them to others.
Switched from another provider?
yes
Considered other providers?
yes
My Experience with PR & Branding Services
Published: July 10, 2019
The Project
Advertising
Completed
Sep 2017 - Jun 2019
25000-50000 USD
Anonymous
President
Confidential
10 - 49 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Working with Harbinger Communications to promote our VTech company’s products was a successful and rewarding experience. We collaborated closely for five years, executing many PR initiatives and campaigns that exceeded our benchmarks.
Project Description
I chose this vendor as they were the incumbent PR company when we acquired LeapFrog. Their work included preparing Sell Sheets for key market promoted products, drafting Press Releases, and pitching to both long lead time and short lead time media sources. The team consisted of up to 3 members, ranging from VP Level to Account Manager.
Pros
There was a strong sense of mutual trust between my company and Harbinger Communications throughout our collaboration. They were willing to work within our tight budget to ensure our satisfaction. Their connections to industry experts were invaluable in building awareness for our brands and products.
Cons
I have no areas for improvement or suggestions for things they could have done differently.
Switched from another provider?
yes
Considered other providers?
yes
Offices
Headquarter
Toronto, 20 Victoria St. 7th Floor
Area served
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