GenieCrawl

We were approached by a client who was launching a new business offering COVID, PCR, Antigen Tests and wanted an agency with a successful reputation to build them a Google Ads campaign.We worked closely with the company to ensure their website went live, and we built out a successful Google Ads campaign. The client was spending in excess of £10,000 a month on advertising.During our time with the company, we managed to get their COVID certification approved (which is a really difficult task). The client was really pleased with our efforts to build him a successful Google Ads campaign. Once the account was finetuned and running, they decided to take management of the campaign in house.

The client offers services in the commercial and residential roofing sector. He approached us in March 2020 and wanted our assistance with building out a successful Google Ads campaign.To date, we have been carrying out monthly management of his Google Ads account with tremendous results. The client spends on average £10,000 a month with our management in Google Ads, and has seen a massive increase in footfall to his website.With our Google Ads management service, we track the clicks, cost per click, the conversion rate and much much more - and the campaign is showing massive dividends for the client.The client is still an existing customer and is delighted with our efforts managing his Google Ads account.

We were approached by an franchisee in the fast food industry who was based in the Midlands who owned 7 locations who wanted to boost the footfall to his locations. He wanted an offline marketing campaign to increase the current ongoing online marketing campaign. He was very open to suggestions and he really want to grow his locations to the maximum. He advised us that he wanted to try each offline strategy at a time, and he wanted to see an increase in sales. The idea was to try smaller campaigns to see if they worked and if they delivered the desired results, the owner was willing to put more money into the campaign.Having understood the brief, we decided to try a mixture of different offline marketing strategies to boost his business across all his locations. The first avenue which was explored was leaflet marketing. The idea was to design a leaflet that captured the attention of both new and existing customers and encouraged them back to Subway for their food purchases. Next we looked at radio stations where we could spread the work on a cost effective basis. We also approached newspapers where we could spread positive news about each subway store. We also assisted them with the reputation of each store via online reputation management.In terms of results, the best way to quantify this was in terms of turnover. Across the franchisees 7 locations, we increased the total turnover by over 20% in a period of 9 months through our offline marketing. A lot of our ideas were taken on board by the franchisee who used them in the future months too. We also helped the franchisee manage both negative and positive reviews with our Online Reputation Management strategies as well. The franchisee was really happy with our efforts and the increase in turnover.

We were approached by the client with reference to building her a new website. She had worked with platforms such as Fiver and Five Squid but she found their fee of 20-25% was too expensive and she wanted to get customers directly to her website without having to pay huge referral fees. As a result, she asked us to build her a website and to market the website with good effective SEO.She wanted a pretty simple website that showed exactly what she did without over complicating it. She explained everything to us with the brief. She wanted a website that did what she wanted, but the main objective was to be ranking and to get a sizeable amount of organic traffic to her website that resulted in orders placed. She wanted the ability to take orders on her website and for clients to be able to enter the number of words they wanted and for the order value to be worked out in each instance.The client has seen a big increase in customers buying her gigs since we created an online presence for her. She also ranks for over 100 additional keyphrases and now she solely does all her business from her website. She gets a huge amount of organic traffic to her website and cannot believe the effects of SEO.