Funktional

3A Composites is a Swiss company with over 60 years of experience, operating on four continents, employing over 4000 employees. It is part of the international concern Schweiter Technologies AG. In 2015, 3A Composites bought the Polish company Plastwag and merged it with its Airex Composite Structures brand, which for many years of operation has established itself a stable position on the world market in the production and development of intelligent composite materials.As a result of the merger of these two companies, there was renaming and the brand 3A Composites | Mobility was created. The new name derives from the parent company and combines the composite with mobility. Currently, it is the main supplier of ready-made components for leading brands of rail and road vehicles, such as Stadler, Siemens, and Solaris.Our challenge was to comprehensively create the brand image of 3A Composites Mobility, taking into account its leading position in production on the global market.Our client offered us a cooperative journey into the future, during which we took care of the branding of the company, presenting the brand as an employer at a high European level, modern, providing stable employment, security, development and promotion opportunities to its employees.A breakthrough event for 3A Composites Mobility was participation in the international InnoTrans fair in Berlin, during which the new name and branding were publicly presented for the first time. The company’s stand was very popular. Branding 3A Composites | Mobility is a strategy of above-average growth and from the very beginning, it was treated as an investment which, closely correlated with the business strategy of the company, brings the expected results. The brand looks modern and is perceived by customers as a reliable business partner. Branding also allowed to build a strong sense of an employee’s identity with the company.

Autotesto is a solution for people who are interested in buying a used car. By using the service, you can check the technical condition of the car and receive a detailed report thanks to over 250 experts throughout Poland. Autotesto applies rigorous procedures and is able to provide a detailed technical report in 24 hours.The result is an easier decision regarding the purchase for a potential customer. What follows – it allows you to save time, money and what to say – nerves.Our client came to us with a complex problem. The information on the website did not appear legibly. The system of ordering the service and the construction of the shopping path resulted in the fact that many people resigned from ordering the service along the way. The conversion was unsatisfactory.We faced the challenge of rebuilding the information architecture on the website and designing new UX / UI solutions that will allow the user to order the service quickly and intuitively.We focused on making all the content elements of the site find the perfect place for themselves. This was crucial when preparing the structure of the new Autotesto website. The second thing is to ensure the readability of all information: a description of service packages, price list, and output reports.All our activities caused that the new Autotesto website, thanks to its ease of use and simplifying the way of purchasing the service, resulted in an increase in conversions for our client.

Bratex Dachy is a company specializing in the production and sale of high-quality roof plates and the Struga gutter system. The company has been operating on the market since 1991, and in 1996 it became a direct importer of the Scandinavian SSAB group, a global leader in the production of high-strength steel. Until today SSAB is a leading supplier of the company.Bratex Dachy products are characterized by high quality, the solidity of workmanship and excellent technical and utility values. Innovation, creativity and many years of experience enable the company to design unique product solutions, fully adapted to the expectations of the most demanding customers.The company came to us for a design project of a catalog, but after analyzing the visual identification system, we noticed that a lot of chaos and inaccuracy crept into it. Five hundred distributors on the Polish market and 11,500 m2 of modern space created in 2017 oblige the company to have clearly defined and refined brand guidelines and a coherent image. We had to take care of it first.We designed the whole system of signs identifying and systematizing a wide family of products. Coherence and consistency prevailed, qualities necessary for brand recognition and awareness. The system is easy to expand with new products, so it is fully adapted to the company focused on continuous development.The Bratex Dachy brand, as well as all products that are subbrands, have a systematic visual identification, thanks to which the whole brand ecosystem is recognizable and through its order, they communicate the reliability and stability of the brand, which makes it perceived as a trustworthy partner and solution provider of roof systems. This results in a sales increase.

Espiro brand belonging to Baby Design Group has been guided from the beginning by the mission contained in the claim: Designed to move. With the advent of toddlers, the mobility of parents should not be limited for them to have the possibility to show the world to their newborn children. In addition, the design of the pram that captivates is what counts. Quality and safety combined with design and well-thought-out and easy-to-use solutions are Espiro DNA.We have created a branding that presents the brand in an energizing way, thanks to brand communication that is recognizable, distinctive and stands out from the others. We have designed and implemented a new website that allows you to present a wide range of products in an attractive way. For this purpose, we have prepared a photo session and shot video tutorials.“Designed to move” is a brand claim that obliges. A modern brand offering products for a demanding customer must speak with the language of emotions. An energetic message combined with brand values such as proximity, openness and commitment causes that Espiro, thanks to our activities and strategic branding, tells a story that perfectly fits the world of the brand’s recipients. This is clearly visible on the new website. The product presentation system together with instructional videos allowed us to present the full functionality and ease of use of the brand’s products in an attractive and accessible way. Evidence of this is the decline in the bounce rate to an impressive level below 6%.