Famous Victory

LOGO SYSTEM  +  COLOR DIRECTION  +  TYPOGRAPHY DIRECTION  +  CUSTOM GRAPHICS  +  PHOTOGRAPHY DIRECTION  +  VISUAL IDENTITY  +  MARKETING APPLICATIONSA hidden gem, but not for long.A Paw Place is a business that ironically started as no place at all — working virtually and deploying dog walkers and delivery people as needed between Chicago and Oak Park, Illinois. Founder, Becky Morgan and her team are premier pet consultants; they provide an incredible depth of advice, honest guidance, delivery of niche and high-quality pet food on top of their walking service.It was time for A Paw Place to take a more visible role in the community with the company’s first brick and mortar location which was also an opportunity to expand their offering of products and services.Becky felt that the existing brand didn’t carry the exuberance she and her customers shared for pets, nor did it have the visual punch to attract foot traffic on a busy streetscape.Hitting the pavement running.With all the demands of opening, staffing and supplying a new store, we continued the scrappy upstart attitude that A Paw Place has carried all along by supporting the team with all the materials needed for a highly-localized guerrilla marketing campaign.An important part of the shop’s success will be built on one-to-one interactions and establishing trust. The brand has always been centered around individual attention and friendly-but-authoritative advice. Through a number of conversations, we identified that this was what made A Paw Place a success in the first place so it was natural that Becky and her team have committed to offering morning tours and Q&A sessions with local clients and members of the community on a consistent, scheduled basis.Having clarity on how her brand connected with people on a deeper level — beyond any visuals or slick promotions — ensures she’s hitting the ground running toward more success as additional brick and mortar locations are in the works.

COMPANY NAMING + VISION & MISSION CONSULTING + BRAND STRATEGY + BRAND CHARACTER & VOICE + LOGO SYSTEM + COLOR PALETTE + CUSTOM GRAPHICS & ILLUSTRATIONS + PHOTOGRAPHY DIRECTION + MARKETING APPLICATIONS + BRAND CAMPAIGN + ONLINE BRAND GUIDEWhat’s in a name? A lot.We partnered with the big-thinking team at Berkshire Hathaway Specialty Insurance to create a name to capture the essence of a new brand of professional insurance that is both short, sweet and to the point. The name Berxi was inspired by the unique combination of a storied 
name in insurance (Berkshire Hathaway) with a nimble, modern drive for a better customer experience. The visual identity for Berxi was created after careful consideration of both their internal and external needs. Balancing the need to be quick to market, with the need to support a growing line of products, we created a flexible, component-based identity system 
with simplicity at its root.Supporting Brand ConsistencyWe created a full-scale online brand guide for the Berxi team that outlines the all of the brand elements and 
their intended use. Partnership was the name of the game. With senior leaders we helped formulate foundational brand character and develop instructions on capturing the brand voice. With the UX and Dev team we developed accessible color palettes and worked to develop systems for easy application of custom artwork and core brand elements. The online guide gives us the ability to manage all assets of the brand, share them widely with any collaborators needing access, and ensure that the brand can continue to develop organically (and quickly) as needs and opportunities arise.

Gesundheit!: BRAND CHARACTER & VOICE + TAGLINE + DESCRIPTOR LINE + LOGO SYSTEM + PATTERNS + BRAND TYPE + COLOR PALETTE + PACKAGE DESIGN + SELL SHEET + STATIONARY DESIGN + ONLINE BRAND GUIDEGetting pocket-sized first aid kits into the right hands.Knowing the founder of Gesundheit! was a busy mom with another full time job and clearly not a lot of time, we needed to make a visual brand that popped so her sales pitch to small stores could be brief yet impactful.Making the most of the little things.Knowing that each tin was hand packed and hand-delivered, we felt we could pack the most punch with interchangeable labels. Not only did we want to showcase how fun the Gesundheit! brand could be, but also inspire shop owners and buyers alike to pick up these little fellows, get to know them better, buy a few for friends.

LOGO SYSTEM + ALT LOGO MARKOutside perspective pays off, again.Realizing a business opportunity to offer deeper audience understanding along with sharper, more strategic creative execution on their platform, Outcome Health launched O/Studio to offer clients a direct route to maximizing impact on the health and wellness platform.A broad exploration.Knowing that the O/Studio look could go super close, or far, from the Outcome Health brand, Famous Victory explored every angle both near and far. Join us as we revisit the presented concepts that ultimately led us to the O/Studio brand of today.The final product.The chosen concept was a sleek, simple tribute to their existing brand colors while introducing a bolder, heavier look overall. We proposed they refer to themselves as “O/Studio”, all one word, to differentiate themselves while still connecting themselves to Outcome.