efelle creative

Local Feel, National PresenceClean lines, a black-and-gold palette, and easy navigation make for a website you can really sink your teeth into.Located in Seattle’s industrial SoDo neighborhood, the team at 3 Howls takes pride in staying true to their local roots as they expand nationwide. When they came to us looking for a website redesign, founder Will Maschmeier expressed the need to strike a balance between the local and national, leveraging the distillery’s unique Pacific Northwest roots while also appealing to a much larger audience.In addition to dually communicating the distillery’s local feel and national presence, our design team prioritized showcasing the character of the product, the bottles, and the 3 Howls team. 3 Howls’ new site design features a dark palette with gold accents to match the sleek and edgy feeling of the brand. The matte colors and abstract strokes give the site an arcane vibe that expertly avoids coming off as “too Halloween,” all while reflecting the sophistication of the brand.

Alaskan Leader is in the business of both longline fishing—”one hook, one fish”—and the harvesting and processing of quality seafood. Committed to building sustainable fishing practices off the Alaskan coast, Alaskan Leader is a premier business selling award-winning retail, commodity and food service products.

There’s just no better way to experience Alaska than strapped to a harness traveling through the old growth forests feeling the mountain breeze on a zipline. With a passion for all things outdoors, Alaska Zipline Adventures is nestled in Alaska’s capital Juneau and run by a couple who are committed to creating a once in a lifetime experiences and everlasting memories of visitors’ time in Alaska.Alaska Zipline came to us with some beautiful imagery featuring Alaska’s landscape. Our designers were able to create a layout that utilized this imagery to characterize the brand and lead the visitor to the booking system. This website was built with our custom content management system that allows modules to be customized for whatever needs may be there. The Alaska Zipline site used the Service Fusion Module to display and explain the different packages that they offer as well as the ability to book right through the website. Our custom module allows for ease of use for both the visitor and Alaska Zipline. They are also able to maintain a blog, send out newsletters, and display their testimonials through their website.

Designing and Developing a Brand-Building Website for a Construction Industry LeaderConsidered one of the top construction companies in the region, Redmond-based Avara Construction is all about building client success stories. Whether it’s an interior improvement project or a ground-up, full-scale development venture, they share their clients’ and partners’ goals of building something great together.We knew at once our team was a strong fit to redesign Avara’s website—after all, we share their values of innovative thinking and creating great work as a team.