DeSantis Breindel Agency Logo

DeSantis Breindel

About the company

New York, NY
Founded: 2002
10+ Empl.

We empower transformative marketers in industries including technology, healthcare, financial services, and professional services. From research and strategy to design and brand experiences, we help engage customers, rally employees and inspire investors. Together, we build brands that drive change.

We empower transformative marketers in industries including technology, healthcare, financial services, and professional services. From research and strategy to design and brand experiences, we help engage customers, rally employees and inspire investors. Together, we build brands that drive change.

We empower transformative marketers in industries including technology, healthcare, financial services, and professional services. From research and strategy to design and brand experiences, we help engage customers, rally employees and inspire investors. Together, we build brands that drive change.

Contact DeSantis Breindel

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Services

AdvertisingBrandingDigital Strategy

Industries

ManufacturingLegalFinancial servicesInformation technologyBusiness servicesMedical

Portfolio

BrightWay

OneMain Financial provides personal loans and insurance products to customers with limited access to traditional lenders, such as banks and credit card companies. Seeking to expand its business while providing more value to an underserved community, OneMain decided to offer a credit card. The new card would reflect the company’s commitment to empowering its customers to reach a better financial future. DeSantis Breindel partnered with OneMain’s leadership to launch the new credit card, which we named BrightWay. Our brand strategy for the card was built around the idea of “Step Up Together” – suggesting that with the new credit card, and the support of OneMain, customers could enhance their financial flexibility and control. A visual system, including the credit card itself, utilized a distinctive loop element to suggest the inevitable ups and downs of life.

CenTrio

The creation of a stand-alone U.S. district energy company, the result of a spin-off from Canadian-based Enwave, required an entirely new brand, including a new name. Facing an eight-week deadline for the launch of the U.S. business, we created a new name, CenTrio, that reflects both the centrality of energy to customers and the company’s three core offerings: heating, cooling, and energy. It also suggests the “trio” of benefits the company offers: reliability, sustainability, and cost-effectiveness. The brand strategy offers a deeper value proposition than just delivering energy solutions; it communicates that CenTrio empowers clients to deploy the savings generated from its solutions to achieve their mission. This empowerment idea is captured in an inspiring rallying cry, “Discover the Freedom to Do More,” that encourages prospective customers to see CenTrio as more than a utility.Explore full case study: https://www.desantisbreindel.com/work/centrio/

e2open

E2open is a world leader in supply chain management software. Following several acquisitions, the company’s brand had become disjointed and even confusing. The advent of the COVID-19 pandemic supply chain disruptions underscored the vital importance of the company’s solution – but also highlighted the need to communicate its value proposition in a more compelling, easily understandable manner. The company’s new brand, launched earlier this year, has helped to clarify the benefits of the company’s solutions. The new visual brand reflects E2open’s emphasis on visibility and transparency. A bespoke iconography system and distinctive photographic standards give the company great flexibility in presenting its solutions with clarity. Following brand training, we activated the new brand through a wide range of communications, including presentations, templates, a brand film, a trade show booth, and environmental graphics.

ENGIE Impact

ENGIE, a multinational utility company with roots going back to the construction of the Suez Canal, set out to launch a new practice group positioned to lead sustainability transformation for businesses and municipalities. This new sustainability-focused brand would be a merger of strategic assets across the ENGIE portfolio, including Tractebel’s advisory and analytics division and ENGIE Insight—the sustainability management and implementation arm of ENGIE. With limited time until launch, we set out to quickly build an emotionally powerful brand, one that could cut across organizational and geographic boundaries to unify and rally diverse stakeholders. With a new name—ENGIE Impact—the organization was poised to embrace a disruptive brand message. Building on the brand strategy, we designed a new website, leveraging bold imagery and an engaging graphic treatment to enable ENGIE Impact to tell its new story in a more emotive fashion.Explore full case study: https://www.desantisbreindel.com/work/engie/

Reviews ( 59 )

Overall rating

4.66

59 Reviews

Expertise

4.66

Accuracy of Cost Estimates

4.41

Value for Money

4.41

Communication

4.66

Accuracy of Timeline

4.71

Revamping Branding and Market Research for a Leading Software Provider in the Supply Chain Industry

Published: February 4, 2024

The Project

Branding

Completed

Dec 2023 - Jan 2024

25000-50000 USD

anonymous

Anonymous

SVP & Chief Brand Officer

Confidential

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

DeSantis Breindel’s involvement in our rebranding project has been instrumental in repositioning our company in the market. Their collaborative approach, attention to detail, and respect for our product have resulted in a successful branding initiative that has been embraced by our internal team and has positively impacted our market positioning. Despite some initial challenges, the team’s dedication and professionalism have led to a strong partnership and a successful outcome.

Project Description

Our collaboration with DeSantis Breindel involved a comprehensive rebranding strategy for our supply chain technology company. They conducted extensive qualitative and quantitative research, leading focus groups and interviews with key stakeholders to shape our new brand voice, positioning, and messaging. The team also implemented a branding platform across various mediums, created internal content assets, and provided training on the new branding and design language.

Pros

DeSantis Breindel has shown a strong commitment to understanding our product and working collaboratively with our team. They have a deep respect for their craft and maintain open communication throughout the project. Their attention to detail and investigative mentality have led to a successful branding initiative that has been well received by our internal team and the market.

Cons

While there were some initial hiccups regarding expectations and day-to-day engagement, DeSantis Breindel quickly corrected course after open communication. Additionally, there were times when deadlines had to be pushed, requiring both parties to adjust their timelines. However, these challenges were minor and were promptly addressed by the team.

Switched from another provider?

yes

Considered other providers?

yes

Revamping Brand Positioning Strategy for a Cutting-Edge Fintech Firm

Published: January 19, 2024

The Project

Branding

Completed

Nov 2022 - Jan 2024

25000-50000 USD

anonymous

Anonymous

VP of Marketing

Financial services

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with DeSantis Breindel was a positive experience overall. Their project management was top-notch, ensuring clear communication, timely delivery, and a thorough understanding of our brand positioning needs. The insights provided through qualitative interviews and the comprehensive messaging handbook have set a strong foundation for our future branding efforts.

Project Description

Our collaboration with DeSantis Breindel involved refining our brand positioning strategy through in-depth qualitative interviews with key stakeholders. They provided valuable insights on where our brand should be positioned in terms of tone, voice, and messaging, ultimately delivering a comprehensive handbook outlining strategic opportunities for our brand to stand out in the market.

Pros

The team at DeSantis Breindel was exceptionally clear, responsive, and timely throughout the project. Communication was efficient and effective, with email serving as the primary channel. Their deliverables, particularly the messaging handbook, were well-received by our advisory board and management team, showcasing the clarity and impact of the new messaging.

Cons

While there were initial challenges related to legal constraints due to heavy regulations, these were addressed in a professional manner. However, there were no significant areas for improvement identified during our collaboration with DeSantis Breindel.

Switched from another provider?

yes

Considered other providers?

yes

Revamping Branding Strategies for a Nonprofit Organization

Published: January 17, 2024

The Project

Branding

Completed

May 2023 - Jan 2024

25000-50000 USD

anonymous

Anonymous

Art Director

Confidential

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Overall, our experience working with DeSantis Breindel was extremely positive. They demonstrated a high level of professionalism, expertise, and dedication throughout the project, resulting in a successful rebranding effort for our nonprofit organization.

Project Description

Our engagement with DeSantis Breindel involved a comprehensive rebranding project for an educational nonprofit. This encompassed conducting brand surveys, analyzing competitor data, developing brand strategies, creating new logos, and designing a complete brand language. The team worked closely with internal stakeholders to produce a detailed brand book and style guide tailored to our needs.

Pros

The team at DeSantis Breindel exceeded our expectations by delivering high-quality results and demonstrating a strong commitment to excellence. They were willing to go above and beyond to ensure the success of the project without incurring additional costs. The project manager was exceptionally organized and responsive, making the entire process smooth and stress-free.

Cons

There were some initial issues with the RFP document, including typos and unanswered questions. However, these were addressed promptly upon communication, and did not impact our decision to work with the agency.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Branding Strategies for a Leading Financial Institution

Published: January 13, 2024

The Project

Branding

Completed

Mar 2023 - Jan 2024

anonymous

Anonymous

SVP of Marketing & Advertising

Financial services

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with DeSantis Breindel for over a decade has been a valuable partnership for our company, with their consistent team, in-depth understanding of our industry, and unparalleled expertise in branding and creative development. Their ability to meet challenging deadlines and budget constraints, along with their seamless integration of industry-specific needs, sets them apart as a top-tier agency in the financial services industry.

Project Description

Our partnership with DeSantis Breindel revolutionized our branding strategies, providing comprehensive support in advertising, brand strategy, and creative development. They played a key role in planning impactful growth strategies through in-depth discussions with our team members and senior executives. Their expertise in translating our business needs into excellent brand strategy and creative development was unparalleled.

Pros

DeSantis Breindel excelled in project management, consistently meeting challenging deadlines and budget constraints. Their team maintained a high level of consistency and understanding of our industry’s specific needs, providing seamless integration of takeaways to support our enterprise.

Cons

I cannot think of any areas where DeSantis Breindel could improve. Their value to our company over the past decade speaks volumes about their exceptional service and expertise.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

New York, 30 W. 21st Street

Area served

WorldWide

Media

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